How do you increase sales? With many carriers in each market and the opportunity for retail store growth limited due to saturation, what can you do? Are you confident that your retail store personnel are doing everything they can to project a professional image and capture critical sales data on all telephone inquiries? Is there another sales distribution channel out there you can tap into quickly and easily?  Consider taking orders over the phone for delivery.

The savvy Dealer will look to increase over all sales results by combining the efforts and expertise of the Wireless Dealer retail locations and their own inbound sales team .   By giving the customers who see your advertisments a choice of either going to a retail store or buying over the phone and having it delivered,  critical objectives are chieved including:

■ Increase sales up to 20% with no additional spending in Advertising. Generate retail walk in sales while expanding your sales reach by selling to consumers who would like to purchase over the telephone. Capture sales from people who do not wish to go to a retail store, including those who do not have transportation or who may be too far away.

■ Make the sale when the consumer is hot. Give the consumer the ability to call your company and place an order when they have the Direct Mail piece or advertisement in their hand. Eliminate the chance of having the consumer go to the competition before he/she actually gets a chance to visit your store.

■ Sell to consumers outside the traditional shopping radius of your stores. Offer the flexibility to conveniently deliver a phone to those who may see your compelling offer, but are too far away from your location to justify the drive. (Examples of this include advertising in the Newspaper or Radio where many consumers see/hear your ad but you may not have a store within the their local shopping area).

■ Measure Advertising Effectiveness. Accurately measure the specific response rates from advertising through the call volume generated via 800#’s provided for the program. Finally understand what promotions, and advertising mediums are working for you. Adjust and modify your spending based on measurable results and watch your profits grow!

■ Create Another Sales Channel. With inbound TeleSales capability, you will now have another viable sales channel. Set your sales representatives up with the ability to answer the phone 7 days a week and take orders from your advertising, process credit and ship phones to your customers….. even when your stores are closed.

■ Professional Image.  Utilize an 800 number with professional greeting & call recording capability that gives your customers a choice of being routed to your closest store,  or speaking directly with a sales representative.  Your retail staff can now focus on selling walk-in customers without interruption, and work on other outbound revenue producing activities during slow periods.  Your inbound TeleSales reps are set up to quickly process an order for delivery.

■ Detailed Reporting from 800 #.   Measure all aspects of your coop advertising results with these reports available to you on the web in real time for your viewing

In this fiercely competitve market Wireless Retailers must make it very easy for their customers to purchase and expand their abilities,  or risk a steady decline in activations.