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March 1, 2004
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SELL SMART & INCREASE YOUR ROI
Increasing Sales with Innovative Programs
www.tracpointwireless.com
Welcome to the Tracpoint Wireless FasTrac News letter. This free monthly publication is focused on one area- increasing your sales. TracPoint Wireless Inc. identifies revenue solutions for the Wireless Dealer Market. The company creates sales and marketing solutions, then bundles these into proven turn-key programs which can be easily implemented by the Wireless Retailer.

We strive to: *Increase Dealers' Wireless Phone Sales *Produce specific and measurable results to insure each program is profitable for the Wireless Dealer *Continue to identify and create additional revenue programs to add to the TracPoint Wireless product line. *Utilize our extensive Dealer Network to identify best practices for the benefit of all
Increase your sales today with theese revenue producing programs:
800-Co-op Response Finally a way to measure your co-op advertising results with your own Wireless Vanity 800 Number. All calls from your Ads are automatically tracked, recorded, and routed to your closest store.
See How it & works and view the Flash Demo *Increase Ad Response... You will get 20% more calls when you use an unforgettable 800 number! *Track Every Lead... All calls from your Ads captured with real time online Tracking Reports! *Close More Sales... Make sure all your calls are handled professionally with the call recording feature!

Targeted Direct Mail A turn-key Direct Mail program designed specifically for Wireless Retailers. Spend your Co-op dollars wisely, and reach qualified prospects around the buying radius of your stores. It's as simple as 1 2 3. 1. Select your Geography 2. Select your Target Audience 3. Select your format Once you've made your selections we take it from there.....target list, design, print & mail.....a true turn-key wireless direct mail solution!

Promotional Items At a time when co-op dollars no longer deliver acceptable results, isn't it time you put together an advertising campaign that delivers results, that cannot be matched by your competitors? Use promotional items in your Ads, like MP3 Players, DVD Players,Travel Awards and more. *Increase Sales! *Improve Closing Ratios! *Make your ads unbeatable!

 Use this program to build a Wireless User Database, while helping your customers identify the best rate plan and projected annual savings at your retail store. RatePlan.com is the most powerful sales tool yet, developed for acquiring and retaining customers for Wireless Retailers, enabling your sales representatives to sell more, faster by doing single line rate plan analysis’ for your prospects and customers. Results from the analysis are both printed and e-mailed to your customer. * Increase sales and build a Wireless User Database! * Give your business a significant competitive advantage! * Reach out to qualified prospects when their contracts expire! Simply the BEST way to increase your revenues and plan ahead for the future!

 This revolutionary service notifies your customers via e-mail and/or text message of their current minute usage through out the month. Your business earns significant commissions for each Minute Guard subscription sold. *Additional revenue stream! *Reduce wireless churn! *Increase customer satisfaction!


[PRINTER FRIENDLY VERSION]
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TELL YOUR CUSTOMERS WHAT'S ON SALE, OR WHAT'S SPECIAL
Drive more traffic and make the most of your merchandising efforts
www.hownet.com
by Ed Legum - President, The Edmond-Howard Network
Walk into any store and ask yourself, ‘What’s on sale?’ See anything? If not, management has failed to stimulate the traffic flow. Ask yourself, ‘What’s special?’ See anything? If not, management has failed to excite customers.
Now do the same with your store. Stand outside the front of your store and look at the entrance. What is the sell-story? Have you flagged customers with an incentive that says, ‘Inside there is something exciting happening.’? Step inside the front door. Take a pen and paper in hand, and capture exactly what you see. Take pictures of every inch of your store. Create an electronic or physical photo album that walks you through your displays and signage. What’s exciting? What’s new? What’s different? Why should customers stop and look? Why should they buy now? If your displays would stop a parade and make people look
[FULL STORY]
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