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ARCHIVE
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Issue 10
January 13, 2005
Vol. 1
Issue 10
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Issue 9
December 9, 2004
Vol. 1
Issue 9
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Issue 8
October 7, 2004
Vol. 1
Issue 8
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Issue 7
September 2, 2004
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Issue 6
August 6, 2004
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Issue 5
July 14, 2004
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Issue 4
June 6, 2004
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Issue 3
May 13, 2004
Vol. 1
Issue 3
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Issue 2
April 14, 2004
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Issue 2
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Issue 1
March 1, 2004
Vol. 1
Issue 1
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BEAT OUT THE COMPETITION WITH YOUR OFFER!
How to offer promotional items like FREE DVD players with activation for your customers
http://www.tracpointwireless.com
by TracPoint Wireless
In todays highly competitive Wireless Industry, how might you set your-self apart from your competition? Can you create a compelling offer in your advertisements they cannot match? Stiff competition and the huge number of wireless retail stores make it likely customers will shop and compare offers. Your competitors are matching your offers, and you are matching theirs.......but why should you waste your hard earned co-op advertising dollars allowing the competition to benefit?
Most wireless advertisments offer free phones, free accessories, and promote a particular rate plan. This strategy handcuffs dealers who sell for the same carriers, since all the offers are so similar customers have no compelling reason to buy from one or the other.

To keep your target customers out of your competitors stores, consider offering a little extra.....like a FREE DVD Player or FREE MP3 Player. There are many other affordable give away items like 3 day two night hotel stays, Free Companion Airfare Vouchers and digital cameras. Cost of these items runs from $3 - $15 and can make the difference in driving traffic to your stores.
Make your offers unbeatable and stop advertising for your competitors. Finally a great way to increase sales and beat out the competition!
When purchasing promotional items, we will also provide you with design and creative for your advertisements to drive traffic to your stores. A complete turnkey solution to increase your share. For more information please see our promotional items.
[PRINTER FRIENDLY VERSION]
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CREATE HARD WORKING ADS
An excerpt from Ed Legum's new book "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum, President of the Edmond-Howard Network.
The two main components of ads are: (a) copy – the headlines and stories that tell your readers why they should buy, and (b) graphics – the type style, layout, illustrations, and photography designed to punch through the clutter. Let’s look at each separately. Copy that sells Advertising legend, Herschell Lewis, judges copy by posing four questions:
[FULL STORY]
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