Is there another sales channel out there you can tap into quickly and easily? How do you increase sales and expand your market area without adding additional retail stores?   Did you know that you can close up to 20% of all inbound calls from your advertising over the telephone for delivery?  Let’s address how you can quickly and easily set your business up to do just that by making a few changes to the way you handle inbound calls from your advertising.  

The TracPoint Wireless Inbound Sales Program is designed to increase over all sales results and ROI by helping you combine the efforts and expertise of your Wireless Dealer retail store locations and an inbound tele-sales staff. A significant return on Advertising & Coop dollars is achieved by using Targeted Direct Mail and other types of traditional advertising which includes the addresses of your retail stores and one central 800# with routing capabilities, to handle all telephone inquiries. 

Interested consumers respond by calling your wireless vanity 800# to "your company name and custom greeting" where they are given the option of pressing 1 (to be automatically connected to you closest retail store), or pressing 2 for information about the current promotion and next day delivery options (connects the caller to your inside sales people). See sample Inbound call flow chart.    By channeling sales calls to the appropriate destination you accomplish several key objectives:

■  Increase sales up to 20% with no additional spending in Advertising. Generate retail walk in sales while expanding your sales reach by selling to consumers who would like to purchase over the telephone. Capture
sales from people who do not wish to go to a retail store, including those who do not have transportation or who
may be too far away.

■  Make the sale when the consumer is hot. Give the consumer the ability to call your company and place an
order when they have the Direct Mail piece or advertisement in their hand. Eliminate the chance of having the consumer go to the competition before he/she actually gets a chance to visit your store.

■  Sell to consumers outside the traditional shopping radius of your stores. Offer the flexibility to conveniently deliver a phone to those who may see your compelling offer, but are too far away from your location to justify the drive. (Examples of this include advertising in the Newspaper or Radio where many consumers see/hear your ad
but you may not have a store within their local shopping area).

■  Measure Advertising Effectiveness. Accurately measure the specific response rates from advertising through
the call volume generated via the online web based reports. Finally understand what promotions, and advertising mediums are working for you. Adjust and modify your spending based on measurable results and watch your
profits grow!

■  Create Another Sales Channel. With inbound sales capability, you will now have another viable sales channel.
You will now be able to run credit and confirm an order with your customer on the line. You no longer need to hope the customer you spoke to some how shows up at your store to buy.  You decide the hours for your inbound sales staff .  Once you can actually see the call volumes and times,  you adjust your hours accordingly to capture the calls.   Take orders from your advertising, process credit and ship phones to your customers….. even when your stores
are closed.

■  Professional Image. Using a wireless vanity 800 # automatically gives you credibility. All calls into your 800 # digitally voice recorded for your review and evalutation (also a requirement for taking orders over the telephone)  Your retail staff can now focus on selling walk-in customers without interruption, and work on other outbound revenue producing activities during slow periods.

This application, combined with the existing benefits of the 800 Co-op Response  program  will provide you with the ROI you need to grow your business in 2006.   For more information and to have a packet sent out to you please contact us.