FasTrac News Letter
TracPoint Wireless

Saturday, November 21, 2009 Volume 3 Issue 3   VOLUME 3 ISSUE 3  
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CONTENTS
TARGET MARKETING AROUND THE BUYING RADIUS OF YOUR STORES
YOU DON'T KNOW WHAT YOU DON'T KNOW
DESIGNING YOUR WIRELESS STORE
SET YOUR BUSINESS UP TO BEAT THE COMPETITION
TURNING BROWSERS INTO BUYERS
PROGRAMS TO DRIVE YOUR ROI IN 2007

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SET YOUR BUSINESS UP TO BEAT THE COMPETITION
Start with the basics and track your results, while providing an exceptional customer experience
http://www.tracpointwireless.com/800-co-op.html
by TracPoint Wireless

Now that most of the carriers are creating more distance between themselves and their Dealers with rebranding efforts,  it is now more critical than ever that each Dealer work diligently to build their own identity.   Each Dealer must now think like a Carrier,  and set themselves up to handle sales with  "call, click or visit"  solutions to capture new sales.  Part of developing this process is creating a professional image and trackability for every customer inqiry to your business.  Consider setting your business up with a service that will help you accomplish that.   The service which is customized to provide Retailers with a pure easy to remember 800 number,  tracks all call from advertising,  automatically routes callers to the closest store,  and digitally records every phone call for review.   A very powerful service that helps Retailers maximize thier co-op advertising and get smarter every month.

A Custom 800 number can make it happen!

When it comes to boosting your bottom line and keeping you top-of-mind with customers, nothing pays off quite like a Custom 800 number. We’ve said it before, but it bears repeating: Companies that use unforgettable Custom 800 numbers in their advertising and marketing materials increase response by as much as 30%.    And that’s just the start of the benefits you’ll enjoy when you utilize 800 Co-op Response

They’re Simply Unforgettable
Months after a campaign has ended, advertisers report that the phones are still ringing. Why is that? Vanity 800 numbers are much easier to remember (14 times easier to remember, in fact) than numerics.
Let’s face it, a prospect who needs a cell phone is much more likely to remember, and call, 1-800-NEW-CELL than a random collection of numbers.

See how it works
Click the flash demo below to learn more about how to grow your business with this program!



“800” says “Toll-Free”
The terms “toll-free” and “800” are one and the same in the minds of consumers. It’s simple and easy, the way they like it – which could explain why a recent Radio Recall study found that 95% of consumers recognize the 800 exchange as toll-free, but few connected with the newer toll-free exchanges like 888, 877 and 866. Seems these numbers are still confused with area codes – and where consumers are concerned, confusion usually translates to lost sales.

A Good Vanity 800 Number Is Hard to Find
Vanity 800 numbers are often difficult to find. You see them all the time, but the “good” ones are already taken. Advertising agencies have access to scores of toll-free number providers, but when it comes to memorable, prestigious vanity 800 numbers that clients associate with such high-profile advertisers as Nextel, T-Mobile, Verizon and hundreds of other major corporations, 800 Co-op response offers the largest selection of shared-use wireless vanity 800 numbers in the country. No one has more.   Here are a few of the numbers available: 

800-NEW-CELL, 800-NEW-PHONE,  800-NEW-BOOST,    800-NEXT-BOOST,   800-NEW-VOICE,   800-NEW-TALK,   800-NEW-RING,   800-NEW-RATE,  800-NEW-LINE,  800-NEW-CUSTOMER,  800-NEW-VALUE,  800-NEW-FONE,   800-NEW-SAVE,  800-NEW-DEAL,  800-NEW-CHOICE,   800-NEXTEL3,  800-NEXT-SALE,  800-NEXT-PLAN,  800-NEXT-DEAL,    800-NEW-PREPAID,  800-SHOP-SMART,   800-NEW-SAVINGS,  800-NEW-SERVICE,  800-NEW-LINK,  800-NEW-DIAL,  800-SHOP-SATELLITE,  800-NEW-DIRECTV,  888-DISH-DEAL,  800-NEW-SATELLITE......and many more.    Secure one of the best 800 #'s for your stores today. 

Real-Time Decisions
When marketing dollars are on the line, you can ’t wait for a campaign to end to decide if it worked. 800  Co-op response provides real-time, online call tracking reports that let you react quickly, adjust your tactics accordingly and increase your advertising effectiveness on the spot.

Confusion-Free Calling
As more and more area codes are introduced around the country, consumers become more and more confused about where their calls are going – and how much they’re going to cost. Custom 800 numbers reassure your customer that no matter where they’re calling from, the call will go through easily and at no cost to them.

Custom Routing & Call Recording
Have all your calls automatically routed to your closest location.  Each call is recorded for your review.   Set yourself up to handle inbound inquiries for delivery and have those callers tranfered directly to your inside sales team who are prepared to handle such inquiries in a professional manner.

Put Your Customer First
Having a Custom 800 number says right up front that you care about your customer. And at a time when great customer service is a top competitive advantage, 800 Co-op response gives you the edge you need.

The 800 Payoff
When you measure the increased effectiveness of your advertising, you’ll realize that the incremental costs of using a Custom 800 number are worth every penny.

The Prestige Factor
Customers know that companies with top customer service standards have easy, memorable 800 numbers: Gateway ®(1-800-GATEWAY), FedEx (1-800-GO-FED-EX), and Toyota (1-800-GO-TOYO),  to name a few. In your customer’s mind, your convenient, thoughtful Custom 800 number puts you in the same league with these prestigious, service-oriented companies.


[PRINTER FRIENDLY VERSION]
DESIGNING YOUR WIRELESS STORE
An excerpt from the book "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum - President, The Edmond-Howard Network


I picked a Saturday to take a mystery shopping tour of a major market to see how the stores might do business on the busiest day of the week. My goal was to hit four of the seven carriers selling service there. But I’m not going to tell you who is who. Instead, I’ll describe the situations, and let you guess.
[FULL STORY]
 
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Published by TracPoint Wireless
Copyright © 2007 TracPoint Wireless Inc.. All rights reserved.
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