Are you finding it impossible to track your advertising results? Still trying to get your retail staff to track results for you?  Unsure of which advertising mediums work the best?

You are not alone
A 2004 secret shopping survey of Wireless Dealer Retail Stores generated the  following results:
 
* 22% of all stores were unreachable (i.e. answering machine, voice mail or no answer)
* 77% answered the phone unprofessionally (did not introduce themselves and company name)
* 97% did not ask for the callers name or contact information
* 96% did not identify which ad the customer was responding to
* 90% did not invite the caller to the store

Consider TracPoint’s 800 Coop Response program that has been embraced by carriers and dealers alike.

Most Dealers today continue to advertise the same old way and expect different results.  Dealers traditionally promote all their retail locations and all the different local telephone numbers in each ad.   Like catching rain water with a coke bottle, it is nearly impossible to track advertising results when calls are being made into multiple telephone numbers. 

If you want to make your coop dollars pay off and your phone lines ring, get a toll free Vanity Number where the numbers spell words, like 800-NEW-CELL or 800-NEW-RING and more. These hard to find numbers recently became available are now offered through TracPoint Wireless’ 800 Coop Response program.  

Make the change and reap the benefits.....Eliminate your local telephone numbers and only advertise one toll free number in all your advertisments.   Like a funnel,   all calls are captured and routed into your closest retail location to the caller.   Utilizing one key 800 number with 800-Co-op Response provides your business with many advantages that helps you increase your sales:

*Increase Advertising Response Rates. You will get 30% more calls with an unforgettable 800 Number
-Develop a brand for your stores and have a number people will remember

*Track Every Lead. Real time on line tracking reports for you to view on the web!
-Capture caller name, address and demographics, all available for download,  even when your reps don't
-See where your customers live and when they are most likely to call
-Never lose a lead (every call captured)

*Measure Your Advertising Response Rates
-See response rates and trends by media
-All automated. No longer in the hands of retail personnel.

*Close More Sales
-Every call digitally voice recorded and available for you to listen to on the web with the click of your mouse!
-Make sure your retail personnel are answering the phone professionally…..every time!
-Enhance sales training and phone skills by listening to archived calls. Review common objections and sales scenarios.

******A few things we've learned with this service:
-Direct Mail generates on average 300% higher response rates than newspaper
-Radio is the poorest form of advertising for wireless sales,  generating minimal response rates
-Sales Protocol and professionalism is immediately improved once personnel know calls are being recorded
-Approximately 25% of all inbound calls can be closed for delivery

An incredibly robust service that is critical to the long term success of any wireless business.

Contact us to learn more about how this service can help you grow your business.