FasTrac News Letter
TracPoint Wireless

Wednesday, November 25, 2009 Issue 8   VOLUME 1 ISSUE 8  
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CONTENTS
TracPoint Wireless - Revenue Solutions for the Wireless Dealer
THE WIRELESS INDUSTRY'S NOT-SO SECRET WEAPON
RETAIL POS.......THE NEW DIRECTION
UPGRADES..........THE NEXT OPPORTUNITY
HARD EARNED CO-OP DOLLARS GOING DOWN THE DRAIN?

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UPGRADES..........THE NEXT OPPORTUNITY
www.tracpointwireless.com
by TracPoint Wireless

Wireless Dealers are tasked with reducing churn and improving customer retention within their existing customer base.    With the opportunity for new subscriber growth shrinking by the day, processing Upgrades and Contract Extensions can provide a significant source of incremental revenue for the Dealer. 
 
Considerations:
 
*Currently the only way Dealers can process upgrades & contract extensions is with a face to face transaction inside the Store, thus limiting the opportunity to process large quantities of upgrades
*To Maximize the Upgrade/retention opportunity Outbound calls must be made.
*Dealers are not set up professionally to make Outbound scripted calls
*To reach potential customers,  Outbound calls must be made between the hours of 5:00pm–9:00pm. (This creates   a significant staffing issue for the Dealer if they wish to utilize their own employees)
*Dealers do not have the ability to Digitally Voice Record each call for quality assurance
*Dealers do not have the ability to process DNC’s (place caller who requested on the Do Not Call list) which can place the Dealer at risk of potential fines.
*Dealer retail personnel are often reluctant to make Outbound Telemarketing calls.
*In short….it will be very difficult for traditional Dealers to make a significant impact with this program as it stands.
 
Solution: - TracPoint Wireless works with Dealers to facilitate the entire upgrade process on behalf of the Dealer.  The ultimate goal is to maximize the Upgrade opportunity and make it easy for Dealer partners to  implement.  Outsourcing & utilizing a professional outbound call center has many advantages: 


*TracPoint manages the entire process of the Upgrade program from call Center Management to Phone Fulfillment.
*TracPoint develops scripts, screens, reports, metrics, equipment offer & gift with purchase programs in conjunction with Dealer.
*Call Center is scalable and makes calls between 5:00pm – 9:00pm M-F.
*Utilizing sophisticated dialing software the Call Center is able to process approx 10X the call volume of manually dialed efforts.
*Digital Voice recording on all calls with ability to process DNC’s
*Managed a professional staff for quality assurance
*Dealer simply provides a clean list of qualified Upgrade Customers in their 11th month of contract each month for processing.   Leads to include: name, address, tel#, current rate plan, type of equip and contract start date.
*Call Center contacts all eligible customers,  presents the offer,  secures the sale,  captures data and processes the order.
 
 
The TracPoint Wireless Upgrade Program is a turn-key program that allows Dealers to tap into their existing customer base for an additional revenue stream.   This program allows Dealers to continue to focus on their core retail competency while generating incremental profits.


[PRINTER FRIENDLY VERSION]
RETAIL POS.......THE NEW DIRECTION
www.iqmetrix.com
by Scott McGillivary - Vice President - iQMetrix


Would you use an abacus to calculate profits? Would you track customer service by knocking on doors? If you answered no to either of these questions, then take a minute to think about the system you are using to manage your wireless retail business. The cellular and telecommunications industry is at the forefront of technology. New and innovative retail management systems are needed to keep up with this fast-paced retail environment.
[FULL STORY]
 
Published by TracPoint Wireless
Copyright © 2004 TracPoint Wireless Inc.. All rights reserved.
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