It’s widely accepted that the news stories and articles we see in newspapers and magazines can have a major influence over our decisions about products and services we buy.    These articles carry more credibility than advertisements – and they can provide detail and insight that ads often can’t deliver. If managed correctly, these media placements can be an effective – and more affordable – alternative to advertising and other forms of marketing.  But generating these stories is no easy task. Advertising is a paid, purely promotional medium whereas PR must be “earned”. More and more companies are turning to PR consultants to help navigate this world – experts who have media contacts and market knowledge to help make their stories come together.

A PR agency with experience in wireless and retail markets can be a tremendous, cost-effective asset for your business.  The recognition that comes from positive press coverage is a significant visibility booster and one whose benefits last far longer than the day of the publication.  Public Relations offer tremendous flexibility, value and return on investment.

Topaz Partners is a PR agency that focuses on the needs of the telecommunications marketplace, and in recent years we’ve seen the opportunity for business in this space grow. We help companies refine their message, identify target publications and create news releases and other materials that help deliver these stories. Additionally, we work with the media to further expand upon these stories.  
With the right plan and the right targets, we’ve seen PR can: 
 
·  Raise awareness among potential partners, customers and staff
 
·  Improve credibility within your community
 
·  Position your company positively versus the competition
 
·  Address questions and challenges proactively
 
 
An effective PR agency will look at themselves as part of your business development team and they will work with you on meeting your goals and objectives.  While most in your industry turn to advertising with their marketing dollars, an effective PR program can separate you from the competition, provide important third party endorsements and should be considered a key component of your marketing plan.
            Finally, when considering a PR program, consider these points:

–  PR is cost-effective – you can control spending
 
–  If you are prepared to talk to customers, you are ready to address the media
 
–  The benefits of PR far exceed potential problems – if managed correctly
 
 
Topaz Partners is a PR agency located in Malden, MA.  You can learn more on the web at www.topazpartners.com