How might you set your-self apart from your competition?  Can you create a compelling offer in your advertisements they cannot match?   Stiff competition and the huge number of wireless retail stores make it likely customers will shop and compare offers.   Your competitors are matching your offers,  and you are matching theirs.......but why should you waste your hard earned co-op advertising dollars allowing the competition to benefit?

Most wireless advertisments offer free phones, free accessories, and promote a particular rate plan.  This strategy handcuffs dealers who sell for the same carriers,  since all the offers are so similar customers have no compelling reason to buy from one or the other.

To keep your target customers out of your competitors stores, consider offering a little extra.....like a free companion airfare voucher, three day two night hotel stays,  free movie or dinner vouchers,  or a free gas voucher.   There are many other affordable give away items like mp3 players,  dvd players and digital cameras.   Cost of these items runs from $3 - $15 and can make the difference in driving traffic to your stores.

Your competitors may be able to match the phone offer, or free accessories, but unless the customer purchases the phone through you……..they won’t get the promotional item.