FasTrac News Letter
TracPoint Wireless

Sunday, November 8, 2009 Issue 4   VOLUME 1 ISSUE 4  
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HELPING DEALERS GET THE MOST OUT OF CO-OP & ADVERTISING DOLLARS
RETAIL SELLING SKILLS
WIRELESS CALL CENTER FOR YOUR BUSINESS......A REAL OPPORTUNITY
A NEW WAY TO REACH YOUR CUSTOMERS
TRACPOINT WIRELESS PRESS RELEASE

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A NEW WAY TO REACH YOUR CUSTOMERS
http://www.imobileadvantage.com/company/...
by Chase McMichael - President Unbound Technologies

A few major problems wireless dealers face today include proactively managing their existing customer base for add ons and upgrades, while increasing new activations.  Dealers are now challenged to generate more sales activity with less dollars in a very competitive space. Traditional carrier co-op marketing programs provide a medium to create brand awareness,  however, don’t enable the customer to interact and participate with the advertisement using their phone.  The need for a more cost effective and measurable advertising solution is required in this highly competitive environment.
 
UnBound Technologies provides Dealers of any size, a simple and cost effective way to proactively manage referral and upgrade programs all via Short Message Service (SMS) while getting paid to do so. UnBound’s proven messaging platform gives the dealer a reliable SMS/text message promotions service geared towards increasing activations.   It's easy to use and generates nice results.
 
Dealers today are sitting on a wealth of customer information, however, are typically not leveraging their customer data to manage a proactive promotions campaign designed to bring in more customers. UnBound provides a turnkey solution whereby we process your customer data and organize an entire customer referral program that is fully OPT-IN (customers participate and authorize). A simple example is notifying your customers with a text message in their 11th month to promote upgrades all with a simple SMS message.
 
Now you too can utilize the same service as Verizon, Cingular AT&T, Nextel, SprintPCS, T-Mobile and many other carriers who have opened up the Short Message Service (SMS) channel to drive revenue directly to the indirect and direct dealer channels.  Dealers now have the opportunity to generate incremental revenues each time they include other local and national retailer’s brand in their messages.
 
UnBound has introduced Brand Affinity Programs that put Dealers in the direct line of revenue. Add Opt – In (the customer participates) programs to your marketing efforts that are geared towards driving more customers back to your locations. We will show you how our turnkey solution set works.
 
Examples of Brand Affinity Programs are seen in Cingular’s recent promoting of Outback Steakhouse coupons for every new activation, and Verizon’s Lord of the Rings sweepstakes with prizes from Dell. Many know of the resounding success of AT&T Wireless’s American Idol using SMS voting with 10 Million responses in just one night.
 
Build customer loyalty with other local brands driving new customers to your locations and get paid in the process. Using traditional fully co-op marketing programs, wireless retailers are providing slick customer follow through all designed to bring more customers to your locations. For more information on how this service can impact your business click on the link  http://www.imobileadvantage.com/company/IMASales/IMAsales_files/frame.htm

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