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EDITORIAL: Tourism, A "Preferred" Industry
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 In this issue, Editor-in-Chief Don Holecek talks about Michigan's need to strive for long term competitive advantage in an increasingly global economy. He speculates that because tourism is one of the state's growth industries, jobs offered by this industry will likely fit the "quality" standards sought in a "preferred" industry in the future.
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TIME Coalition
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Have you heard about the new TIME Coalition: Tourism Improving Michigan’s Economy? If you wish Michigan invested more in promoting our state's assets to tourists, go to: www.tisabouttime.org.
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Tourism News Review
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To view a collection of links to recent tourism industry news stories, click the link below. Articles referencing Michigan's tourism industry are highlighted in red.
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New Michigan DNR Newsletter
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Late Summer Promotion Reminder
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Don't forget to promote the extra two weeks of summer vacation available to many Michigan families this year, due to the passage of Post-Labor Day Schools legislation! Remind them that you'll still be open for business in late August and would love to show them a fun time before summer winds down!
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Final Reminder About Listening Sessions
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With the assistance and support of Michigan State University and Travel Michigan, a planning council comprised of over 75 Michigan tourism industry organizations has been formed to work on developing the first-ever strategic plan to help guide the industry into the future. In May, the council convened and identified several major issue areas that the plan should address and work teams have been organized around each of the areas to do a more in-depth analysis. Each team will develop potential strategies to overcome barriers or capitalize on opportunities identified within each issue area. Information compiled by the teams will then be brought together to create the strategic plan, which will be presented to the industry during the Driving Tourism 2007 Conference, March 26-27 at the Grand Traverse Resort and Spa.
As part of the planning process, during the month of July, several "listening sessions" will be held around the state. These sessions provide an opportunity for tourism industry stakeholders to learn firsthand about the project and provide feedback. Upcoming sessions are: Battle Creek (07/10/06), Dearborn (07/12/06), Frankenmuth (07/13/06), Traverse City (07/19/06) and Alpena (07/20/06). The sessions are free of charge and open to all industry stakeholders. For more information and session details, visit: www.tourismcenter.msu.edu/plan or go the the Special Announcement that appeared the last issue of this newsletter.
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Strategic Planning Project News
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What is a Tourism Assistance Program?
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 Has your Michigan community ever wondered where to go to get help with developing or growing tourism? Would you like more information about your current and potential visitors or to have more opportunities to cooperate and establish partnerships to better serve your visitors? If so, it just so happens that MSU has a customizable Tourism Assistance Program that might be of interest to you, so Teresa Herbowicz has composed an overview of this program to share with you in this issue of our newsletter.
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U.S. Tourism Ouput Continues to Increase
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According to the U.S. Bureau of Economic Analysis (BEA), real tourism output in the United States increased at an annual rate of 5.5 percent in the first quarter of 2006, the fourteenth consecutive quarter of positive growth. View the full text of the news release.
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Driving Tourism 2007
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Mark your calendar for the 2nd annual Driving Tourism Conference, March 26-27, 2007, at the Grand Traverse Resort and Spa in Traverse City, Michigan. Next year’s session will include an impressive selection of speakers, an outstanding line up of educational workshops, and a presentation of tourism industry awards. The 2007 event will be sponsored by the Michigan Hotel, Motel and Resort Association (MHMRA), in conjunction with Travel Michigan and Michigan State University. For more information, contact Steve Yencich, Michigan Hotel, Motel and Resort Association at (517) 267-8989.
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