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EDITORIAL: Strategic Plan
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Beginning with this issue, Michigan Tourism Business will focus on keeping you informed about exciting efforts to create a strategic development plan for Michigan’s tourism industry. In this column, Don Holecek will focus on the following: 1) Why the industry needs a plan, 2) Events leading to the decision to initiate the planning process, 3) Guiding principles for plan development, 4) Steps in the planning process, and 5) How you can become involved.
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Tourism Promotion Funding
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A small, almost unnoticed provision in the 21st Century Jobs package recently signed into law by Governor Jennifer Granholm had strong bipartisan support and will provide a big boost in state tax revenues. Recognizing the need to bolster state marketing efforts, Republican and Democratic legislators worked with Governor Granholm to add $15 million for Travel Michigan's tourism promotion program to this package.
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Road to Independence Workshops
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Aspiring entrepreneurs and small business owners in the food, fiber and related industries can learn about options for expanding their businesses or developing new products by attending one of six workshops offered across Michigan by the MSU Product Center for Agriculture and Natural Resources. Co-sponsored by the Michigan Agriculture Innovation Center, these workshops will focus on working toward business success, developing business ideas, and the myths and realities of entrepreneurship. To view the winter 2006 schedule for the “Road to Independence” workshops, click here.
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TOURISM MATTERS
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Sally Carpenter, MSU Extension Educator, and past publisher of the Tourism Matters newsletter retired recently. We wish her the best! To read about her plans for the future and her thoughts about retirement...
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U.S. Tourism Industry Performance - An Update
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To read the latest news about the performance of the United States tourism industry, click here.
(Source: U.S. Department of Commerce, Bureau of Economic Analysis)
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U.S. Tourism Promotion - An Update
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Have you ever wondered what the U.S. government is doing to promote our country's tourism assets overseas? Well, until recently there were very few, if any, efforts being made by the federal government to promote the United States as a tourism destination. In October 2005, the U.S. Department of Commerce announced the preliminary results of its first-ever international tourism promotion campaign.
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Tourism Industry News
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View
tourism news stories on the following topics:
- Agricultural Tourism & Land Use
- Boating & Water Issues
- Business Travel
- Casinos & Gaming
- Cultural & Heritage Tourism
- Economy & Jobs
- Internet Travel Planning & Booking
- Legislative News
- Lodging, Resorts & Spas
- Marketing & Promotion
- Outdoor Recreation & Parks
- Pleasure Travel & Tourism
- Restaurants
- Transportation
- World Tourism
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Michigan Tourism Strategic Plan
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A call to action is being made to all stakeholders in Michigan’s tourism industry to come together to create and fund an industry strategic plan. The plan will allow stakeholders to: 1) Envision the industry’s future, 2) Discover shared strategic issues that the industry can resolve together, 3) Develop an agenda for cooperation and partnership, and 4) Implement strategies that promote and enhance the entire industry.
To learn more about this potential project, please read Don Holecek’s Strategic Plan editorial (located to the left) and visit: www.tourismcenter.msu.edu/Plan.
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Michigan Tourism Facts
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 #1 – Michigan Visitors: County Market Share
#2 – Michigan 2004: Tourism Data and Trends
#3 – Michigan Counties: Visitors per Population
#4 – Second and Seasonal Homes in Michigan
#5 – Inbound Travel to Michigan
#6 – Michigan Accommodations: National Comparison
(Provided by Dave Smyth of MSU Extension, in PDF file format)
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Cultural Economic Development Strategy
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At the December 8, 2005 "Art of Cool" conference at the Lansing Center, HAL Director Dr. William Anderson announced the state's strategy for leveraging arts and culture to produce new tax revenue, provide good-paying jobs and create sustainable enterprise. Dr. Anderson said that, given Michigan's current economic challenges, it makes good sense to fully consider and utilize our state's cultural sector as a full partner at the table for long-term economic growth and stability. The Cultural Economic Development Strategy outlines how that can happen. To download a PDF file copy of this strategy, click here.
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Walk of Fame - Coming to Lansing!
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 The Lansing Principal Shopping District/Downtown Lansing, Inc. recently announced nominations are open for the Michigan Walk of Fame. Nominations are free and open to all at www.michiganwalkoffame.com. The Michigan Walk of Fame is dedicated to honoring the ingenuity of Michigan residents, past and present, through bronze plaques placed in the sidewalk of downtown Lansing, Michigan's capital city. A partnership between the Lansing Principal Shopping District/Downtown Lansing, Inc., the Michigan Historical Museum and the City of Lansing, the Michigan Walk of Fame is the first comprehensive state-wide walk of fame.
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New Economic Census Data for the U.S.
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There is new Economic Census data available for 2002 from the U.S. Census Bureau. From the link below you can drill down quickly to see state specific tourism industry information including: number of establishments, receipts, annual payroll, and number of paid employees. The base NAICS* codes may also be broken down into specific sectors, such as museums, marinas, gambling establishments, etc. for more detailed information. The two codes that best represent the tourism industry are NAICS 72 - Accommodation & Food Services and NAICS 71 - Art, Entertainment, & Recreation. To view the latest information for Michigan, go to the Economic Census home page, and in the text box on the right side of the page where it says “Enter keyword or NAICS code” type over that with “72” or “71 “, and then press the “NAICS Search” button.
* “The North American Industry Classification System (NAICS) has replaced the U.S. Standard Industrial Classification (SIC) system. NAICS will reshape the way we view our changing economy. NAICS was developed jointly by the U.S., Canada, and Mexico to provide new comparability in statistics about business activity across North America."
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World of Travel in 2020 - A Free Publication
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Over the next 15 years an increase in consumer confidence coupled with a desire to satisfy individual tastes will significantly reshape vacation aspirations and frequency according to a new report published recently. The World of Travel in 2020 study, commissioned by global travel giant, Cendant Travel Distribution Services, predicts that travelers, young and old, will challenge traditional vacations as they seek, on average, up to four very different experiences a year. A passion for “doing” rather than “having” will double the number of consumers flying by 2020. Choice of location and activities is expected to vary enormously as future travelers adopt a check-list mentality which entails buying a series of one-off experiential vacations. To request a free full copy of this report, click here.
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2006 Travel and Tourism Market Research - On Sale
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This annual assessment of the U.S. travel and tourism marketplace, now in its 7th edition, has become the best selling market report of its type available from any source. The handbook is designed to be a strategic business planning resource for executives in all travel and tourism organizations, including airlines, hotels, casinos, museums, and theme parks. The previous editions were purchased by virtually all state travel offices, most visitor and convention bureaus, and dozens of corporations in all sectors of the travel and tourism business. With thorough and in-depth assessment of the travel market, this report covers such key topics as business travel, leisure and family travel, hotels, casinos, air travel, cruises, car rental agencies, traveler shopping, museums and historical attractions, romantic destinations, seasonal travel, marketing and advertising, golf travel, theme parks, and festivals. View the Table of Contents Order
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