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HOW ARE WE DOING?
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 This month Editor-in-Chief, Don Holecek, takes a close look at how Michigan's tourism industry is doing and shares a few relevant findings from recent Travel Industry Association of America publications. He also discusses whether what we invest in promotion really matters. This may be his most interesting editorial to-date and is a must-read for anyone running a tourism business or working in the state legislature.
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AWARDS & APPOINTMENTS
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To learn about the recent career moves made by Patricia Stewart, Rodney Stokes, and Dennis Knapp of the MDNR; Dianna Stampfler of WMTA; and Patricia Thomas of Circle Michigan, Inc., click the link below.
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CONFERENCES & TRADE SHOWS
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NEW! - TRAVEL & TOURISM SATELLITE ACCOUNTS
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On September 8, 2004, the Bureau of Economic Analysis, an agency of the U.S. Department of Commerce, issued a news release titled, “BEA Reports Total Tourism-related Sales Grew 5.3 Percent in Second Quarter 2004.” View the release at www.bea.gov/bea/newsrel/tournewsrelease.htm.
According to the news release, “Total tourism-related sales of goods and services is the key indicator of the travel and tourism satellite accounts (TTSAs) now being used. Today’s figure includes, for the first time, estimates of the sales of goods and services to visitors from all industries, instead of the sales from tourism industries only. As a result, this indicator better targets the TTSAs by providing more information on what travelers are purchasing. Estimates of tourism-related employment are also presented for the first time. With this release of the TTSAs, BEA has completed an important step in improving the accuracy of its industry data.”
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WELCOME TO THE NEW DEPARTMENT OF CARRS!
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Acting Chairperson, Scott Witter, welcomes you learn more about the new Department of Community, Agriculture, Recreation, and Resource Studies at Michigan State University. Learn about how you can get involved in shaping this future of this newly-merged academic unit.
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U.S.A. MARKETING IN THE UK
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The U.S. Government is launching its first-ever fully integrated marketing campaign in the United Kingdom, Unmissable Spectacular America, with a backing of $6 million. This campaign aims to drive tourism from the UK to the U.S. and will include advertising, public relations and co-operative marketing components. This exciting campaign is currently in development and the advertising will launch in late 2004, capturing its target audience in the peak holiday buying period. Promotional co-op packages are available for all budget levels, ranging from $500 to $250,000. To learn more about this opportunity visit www.ustourismcoop.com/index.asp.
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A TOURISM MARKETING OPPORTUNITY
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There is now a Southwest Michigan Business & Tourism Directory online, which touts: "From accommodations to yacht clubs, Southwest Michigan has much to offer." This Directory’s website has had well over 3,000,000 "hits" during the past twelve months and is growing, and it’s goals are to encourage residents to shop locally and tourists to patronize Southwest Michigan—while at the same time making it more cost effective to do business in the region.
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INDUSTRY NEWS & REPORTS
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To view an extensive collection of links to recent news stories and research findings about the travel, tourism, and recreation industries, click on the link to your preferred viewing format.
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This page is best viewed when the display properties of your computer are set to 1024 x 768 pixels and when you are using Internet Explorer as your web browser, with its text size set to 'medium'.
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