Michigan Tourism Business
The Industry's eNews Source

Friday, May 14, 2004 www.imninc.com/tourism   VOLUME 3 ISSUE 5  
A publication of the Michigan State University Tourism Resource Center and the Department of Community, Agriculture, Recreation and Resource Studies
 
THE MTB TEAM
Editor-in-Chief:
Donald F. Holecek

Editor & Publisher:
Lori A. Martin

Please send us your story ideas.
 
ARCHIVED ISSUES
March 2004
March 31, 2004
Vol. 3 Issue 3
Jan/Feb 2004
February 24, 2004
Vol. 3 Issue 1

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THIS ONE'S FOR YOU!

This month, Editor-in-Chief Don Holecek, has written about what the Michigan Tourism Investment Forum is all about, what he hopes it will accomplish, and why many of you should consider attending this event.  He also offers a SPECIAL DISCOUNTED RATE FOR MTB READERS!
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To learn more, click here.
 

AWARDS & APPOINTMENTS

During this past month there have been many awards and appointments given to people, communities, and organizations in the Michigan tourism community.  Click the link below to see if you recognize anyone, and if so, be sure to pass along your congratulations!
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CULTURAL TOURISM

Dr. Gail Vander Stoep, Associate Professor in the Department of Community, Agriculture, Recreation and Resource Studies at Michigan State University, recently completed a report about cultural tourism in Michigan.  She has agreed to share the findings with you.
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TRAINING OPPORTUNITIES

The Michigan Tourism Virtual Training Academy courses will remain available online through September 2004.

Michigan Festivals & Events Association and its Foundation presents, Sponsorship, Fundraising, & Marketing Seminar with Sylvia Allen, queen of sponsorships, on May 14 and 15, 2004 at the Kensington Metropark Farm Center in Milford, Michigan.

Gammet Interactive is offering an inaugural conference, e-Mail Marketing Insight: Travel & Tourism Trends, on August 5 and 6, 2004 at the Radisson Hotel in Schaumburg, Illinois.
 

CONFERENCES & TRADE SHOWS
To view a list of upcoming U.S. tourism, travel, and recreation industry conferences and trade shows click the link below.
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To view a list of upcoming Michigan tourism, travel, and recreation industry conferences and trade shows, click the link below.
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NEWS & REPORTS

To view a select collection of links to recent news stories and research findings about the tourism, travel, and recreation industries, click HTML Formatted Page or Word Document.
 

This page is best viewed when the display properties of your computer are set to 1024 x 768 pixels and when you are using Internet Explorer as your web browser, with its text size set to 'medium'.
 
MICHIGAN TOURISM INVESTMENT FORUM

The Tourism Resource Center and The School of Hospitality Business at Michigan State University are co-hosting the first annual Michigan Tourism Investment Forum on May 26-27, 2004, at the Hyatt Regency in Dearborn, Michigan.  The purpose of this 1-˝ day event is to help stimulate tourism-related investments in Michigan by increasing the investment community's awareness of the many development opportunities available in our state.  To learn more about who might benefit from attending this forum, please read Don Holecek's article (positioned to the left).  To learn more about the speakers and sponsors, click the "Read More..." link below.

And don't forget... The Michigan Hotel, Motel and Resort Association's Annual Convention and Trade Show, At Your Service 2004, will be held at the same location just prior to the Investment Forum on May 25-26.  We invite you to come for one, and stay for both!  Presentation topics will include: the state of the hospitality industry, leadership, web design, and Internet marketing.  The keynote speaker will be Jeffrey Gitomer, author of the Sales Bible now in its 18th printing and Customer Satisfaction is Worthless--Customer Loyalty is Priceless. Gitomer's latest book, The Patterson Principles of Selling, was released in late 2003. Jeffrey's books have sold more than 350,000 copies worldwide.  To learn more about the speakers and sponsors, click the "At Your Service 2004" link above.
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THE MCALVEY'S COULD USE A HELPING HAND

Learn about some ways that you can help Bob McAlvey's family.  Bob is a recently retired forty-four year old Meridian Township firefighter and paramedic, with a wife and five children, who has been diagnosed with ALS (commonly known in the U.S. as Lou Gehrig's Disease).  This disease has no cure and is fatal and has forced Bob to retire after 20 years of dedicated service.  His friends and family are helping to build the McAlveys a new home and are raising money to help pay his medical bills and care for his children.
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"THE JOURNEY TO FREEDOM"

Dennis Doyle, of the Ann Arbor Area Convention & Visitors Bureau, is pleased to share information about the development of a new tourism product in Washtenaw County, "The Journey to Freedom" Underground Railroad Tour, which covers 32 historical sites.  This tour is one of the products resulting from Public Act 409 which established the Michigan Freedom Trail Comission in 1998.
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STATE FOREST MANAGEMENT LEGISLATION
Michigan's legislature is currently debating the management practices of the Michigan State Forest System, the largest in the nation, and a package of bills has been introduced into the House and Senate that would provide guidance and oversight to the Department of Natural Resources while still allowing them to manage the forest independently.  At our request, Senator Gerald Van Woerkom and Representative David Palsrok have teamed up to write an article about the impact these bills may have on tourism in Michigan.
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MISCELLANEOUS RESOURCES

Travel Michigan and Michigan State University have prepared a white paper on Web Site Evaluation (PDF file) to provide you with information about how you can measure the effectiveness of a tourism website.  In this paper you will find definitions of technical and measurement web terms as well as measures suitable for estimating website effectiveness.

The National Park Service recently released its “Public Use – Recreation Visits” report for January through December 2003.  Click here to view a copy of this two-page report.

The Michigan State University Agricultural Experiment Station recently released a new report, Michigan’s Natural Resource Endowment, which summarizes the economic value of the natural resources in our state.  Pages 13 and 14 are devoted to Michigan’s Tourism Industry.  Click here to view a copy of this report.

The Bureau of Economic Analysis recently reported that “Sales of U.S. Tourism Industries Grew 3.5 Percent in 2003.”  Click here to view this news release.
 

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Published by Lori A. Martin
Copyright 2004 Michigan State University Board of Trustees. All rights reserved.
Published by the Tourism Resource Center and the Department of Community, Agriculture, Recreation and Resource Studies. MSU is an affirmative-action, equal-opportunity institution.
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