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DESTINATION MARKETING
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This month, Editor-in-Chief Don Holecek takes a closer look at the marketing of tourism destinations by reviewing a paper written by graduate student, Kudzayi Maumbe. His editorial examines the evolution of the focus of tourism marketing, the relevance of marketing research, the importance of understanding how tourists make purchase decisions, how to determine an advertising budget, and how to allocate those promotional dollars.
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TOURISM OUTLOOK CONFERENCE
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Here’s your final reminder that it’s time to register for the 19th annual Michigan Tourism Outlook Conference to be held Wednesday, March 10, 2004 in East Lansing. The theme of this year’s conference will be “On the Road to Recovery Through Product Development." Early morning presentations will include the usual look back at Michigan tourism in 2003, followed by a forecast for 2004. The finalized agenda is now available for viewing on-line. Thanks to our conference supporters, we will be offering several hundred dollars worth of door prizes during the closing session of the conference! But if you’d still like to donate an item, it’s not too late to contact Teresa.
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HEARD AROUND THE STATE
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Here's the place to learn about the appointments, promotions, and awards recently received by your Michigan tourism industry colleagues!
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SPARED FROM BUDGET CUTS
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In November we warned of looming cuts to Michigan State University Extension (MSUE) and Michigan Agricultural Experiment Station (MAES). Thanks to the overwhelming show of support from you and many others who depend on these programs, Governor Granholm and the legislature did not include budget reductions for these vital research and education programs in the Executive Order recently adopted. We encourage you to contact your legislators and the Governor and thank them for their support of these programs. Next year’s budget will likely propose new cuts, and it is very important that state leaders know which programs are vital to Michigan’s tourism industry. Thank you!
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MARKETING OPPORTUNITIES
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Michigan Tourism Business is now offering advertising space and monthly sponsorships to deliver your message to thousands of tourism industry professionals in Michigan each month. Click here to view a PDF file or Word file explaining how information about your business can appear in an upcoming issue, or contact the Publisher.
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1ST MICHIGAN TOURISM INVESTMENT FORUM
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In the last issue of this newsletter, we announced that the Tourism Resource Center and the MSU School of Hospitality Business are organizing the first Michigan Tourism Investment Forum. It will be held at the Hyatt Regency-Dearborn on May 26 and 27, 2004, immediately following the Michigan Hotel, Motel and Resort Association's annual conference. In this issue, we want to explain why we decided to host this event, what the purpose of an investment forum is, how it will be organized, and who should plan to attend.
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PUBLIC RELATIONS / ADVERTISING / MARKETING
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TOURISM NEWS FROM ACROSS MICHIGAN
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This month's special feature is a collection of articles by tourism professionals from across Michigan. We asked each of them to write an informative article about new tourism developments and the state of tourism in their respective regions of the state. Here is what they had to share:
METRO DETROIT TOURISM OUTLOOK
By Brad Van Dommelen, Sr. Vice President, Strategic Business Development, Detroit Metro Convention & Visitors Bureau
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TOURISM IN THE SAGINAW VALLEY AND THUMB AREAS OF MICHIGAN
By Carl Osentoski, Executive Director Huron County Economic Development Corporation; Annette Rummel, CEO Saginaw County Convention & Visitors Bureau; and Dr. Tracy Weber, CEO Kaleidoscope Learning Circle, LLC
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A VIEW FROM THE NORTH
By Peter Fitzsimons, Executive Director, Petoskey-Harbor Springs-Boyne Country Convention & Visitors Bureau
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TOURISM HAPPENINGS IN THE UPPER PENINSULA
By Tom Nemacheck, Executive Director, Upper Peninsula Travel & Recreation Association
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MICHIGAN'S GREAT SOUTHWEST
By Phyllis Dowsett, President, Southwestern Michigan Tourist Council
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NEW E-LIBRARY RESOURCE
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The new World Tourism Organization E-Library is now viewable at www.wtoelibrary.org. It is an online, fully cross-searchable portal of a vast number of WTO books and publications in their respective languages. A growing number of documents defined as “gray literature” have also been made accessible, as has the “Tourism Fact Book,” containing the latest statistical information on a country-by-country basis.
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A COMPREHENSIVE SOURCE FOR TOURISM NEWS
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Want to see what the media have been reporting about travel, tourism and recreation? If so, click one of these links, Word document or HTML formatted page, to view the latest tourism industry news and reports from Michigan and across the nation. The items on these pages have been organized and dated to simplify your search for information.
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CONFERENCES & TRADE SHOWS
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View a list of upcoming U.S. tourism industry conferences and trade shows.
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View a list of upcoming Michigan tourism industry conferences and trade shows.
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MICHIGAN TOURISM VIRTUAL TRAINING ACADEMY
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This page is best viewed when the display properties of your computer are set to 1024 x 768 pixels and when you are using Internet Explorer as your web browser, with its text size set to 'medium'.
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