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ARCHIVES
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April 2003
May 5, 2003
Vol. 2
Issue 4
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Feb/Mar 2003
March 28, 2003
Vol. 2
Issue 3
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Jan 2003
February 7, 2003
Vol. 2
Issue 1
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Dec 2002
December 20, 2002
Vol. 1
Issue 11
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Nov 2002
November 26, 2002
Vol. 1
Issue 9
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Oct 2002
October 29, 2002
Vol. 1
Issue 8
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Sept 2002
October 2, 2002
Vol. 1
Issue 7
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Aug 2002
September 5, 2002
Vol. 1
Issue 6
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July 2002
July 29, 2002
Vol. 1
Issue 4
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June 2002
June 28, 2002
Vol. 1
Issue 3
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May 2002
May 23, 2002
Vol. 1
Issue 2
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April 2002
April 17, 2002
Vol. 1
Issue 1
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MORE CHALLENGES AT MSU
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 Join Don Holecek as he discusses the fiscal year CHALLENGES and opportunities currently being faced by the MSU Tourism Resource Center, as well as the programming changes you can expect to see as a result.
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A NEW AMERICAN HERITAGE RIVER IN DETROIT
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Mark Breederland of Michigan Sea Grant Extension has agreed to share some exciting news about the Greater Detroit American Heritage River designation and the ensuing intiative to reopen Historic Fort Wayne to the public.
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CREATING SUCCESSFUL TOURS
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Andrew Wartenberg, previously a successful tour operator in the Caribbean and now co-founder of International Tour Advisors, LLC in Eaton Rapids, Michigan, shares some helpful guidelines for creating successful tours.
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TRAVELING WITH DISABILITIES
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Roger McCarville, host of the PBS show Disabilities Today, writes about how the Americans with Disabilities Act of 1990 has made traveling in the U.S. much easier for disabled persons. He believes there is a growing market for promoting tourism to the disabled.
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TRAVEL STATISTICS
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Click the link below to view some highlights from the Michigan 2001 Travel Summary completed several months ago by D.K. Shifflet & Associates Ltd.
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LEGISLATIVE UPDATE
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 Senator Gerald Van Woerkom writes about the reappointment of John Hertel as the State Exposition and Fairgrounds Office Manger and also about some of the exciting partnerships that Mr. Hertel has developed for the Michigan State Fair.
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TRADE SHOWS & CONFERENCES
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View a list of upcoming Michigan trade shows & conferences
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View a list of upcoming national tourism industry trade shows & conferences
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ORGANIZATIONAL PARTNERS
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View a list of current MTB and MTVTA partners and find out about partnership opportunities.
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This page is best viewed when the display properties of your computer are set to 1024 x 768 pixels and when you are using Internet Explorer as your web browser, with its text size set to 'medium'.
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MICHIGAN TOURISM VIRTUAL TRAINING ACADEMY
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The Michigan Tourism Virtual Training Academy (MTVTA) is pleased to announce that it’s fifth FREE* online training course has just gone live! We invite you and your staff to log on and check out our newest training opportunity. And, don’t forget to request a Certificate of Accomplishment from MSU each time you complete a course!
 - Writing a Marketing Plan for Tourism - 
We would especially like to thank Greg George, formerly the Marketing Director of the Great Lakes Shipwreck Historical Society; Susan Harris, Marketing Director of the Island Resort and Casino; and Greg Hokans, Chief of Development & Marketing of the Mackinac State Historic Parks for helping us develop this course!
(*This valuable training opportunity comes to you courtesy of a partnership between the Michigan Dept. of Career Development; Michigan Virtual University; MSU Tourism Resource Center & MSU Dept. of Park, Recreation & Tourism Resources.)
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BEEFREEWAY TRAINING TOPIC OF THE MONTH
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“Promoting Your Brand To Consumers” - Did you know that there are over 220 forms of media? That’s a lot of different ways to communicate with your customers! But, which media is right for you and your company’s brand? This month’s featured BeeFreeway training module explains how to create an Integrated Marketing Communications plan—or IMC, for short. It covers the primary tools such as advertising, personal selling, public relations, and promotions. But, it doesn’t stop there. It also presents information about co-branding, ingredient branding, sponsorship, and licensing. Once you’ve worked through this training module, you’ll have the skills necessary to develop an IMC to create awareness for your company’s brand. Click here to begin the FREE* online learning module, “Promoting Your Brand To Consumers.” And don’t forget to give your employees an opportunity to take this course!
(*This valuable training opportunity comes to you courtesy of a partnership between the Michigan Department of Career Development and Michigan Virtual University.)
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MICHIGAN TRAVEL INTENTIONS INDEX
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Due to budget reductions, the Michigan Travel Intentions Index will no longer be available. We are sorry to inform you that the Michigan Regional Travel Market Survey, which collects the data used to calculate this index, has been discontinued. Historical index values dating back to 1996 may be viewed in the Michigan Travel Indicators reports.
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USING THE INTERNET TO PLAN TRIPS
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 Chang Huh, a research analyst at the MSU Tourism Resource Center, recently analyzed some data from the Michigan Travel Market Survey to find out more about how Michigan travelers use the Internet to plan trips. Here he willingly shares the results with you.
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TOURISM INDUSTRY NEWS & REPORTS
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