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ARCHIVES
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Feb/Mar 2003
March 28, 2003
Vol. 2
Issue 3
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Jan 2003
February 7, 2003
Vol. 2
Issue 1
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Dec 2002
December 20, 2002
Vol. 1
Issue 11
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Nov 2002
November 26, 2002
Vol. 1
Issue 9
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Oct 2002
October 29, 2002
Vol. 1
Issue 8
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Sept 2002
October 2, 2002
Vol. 1
Issue 7
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Aug 2002
September 5, 2002
Vol. 1
Issue 6
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July 2002
July 29, 2002
Vol. 1
Issue 4
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June 2002
June 28, 2002
Vol. 1
Issue 3
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May 2002
May 23, 2002
Vol. 1
Issue 2
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April 2002
April 17, 2002
Vol. 1
Issue 1
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CHANGES UNDERWAY AT MSU
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 Michigan State University's tourism programs are facing some major transitions in the upcoming months. Dr. Joe Fridgen shares some of the latest news with you.
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URGENT ACTION IS NEEDED!
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Please read what Steve Yencich, President of the Tourism Industry Coalition of Michigan, has to say about the critical need for you to get involved in Lansing politics. Actions being taken by our legislature, as you read this, could significantly impact the future of tourism in Michigan.
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MICHIGAN LIGHTHOUSE PROJECT
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 Michigan has more than 120 lighthouses, that's more than any other state! So, this month we invited Dr. Steve Belko, Project Director of the Michigan Lighthouse Project, to help you learn more about the strategies being used to manage and preserve Michigan's historic lighthouses.
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IT'S SPRINGTIME SPLENDOR TIME!
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Joe Breidenstein, tireless promoter of spring season tourism in Michigan, has agreed to explain what "Springtime Splendor Week" in Michigan is all about. Click here to:
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IMPACT OF INT'L TRAVEL
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First Sept. 11 and the fear of more terrorism, then the war in the Middle East, and now SARS: International tourism is suffering again, dealing a severe blow to countless small businesses, entire industries and an already weak global economy. … In an age of easier travel, vanishing borders, growing trade and expanding middle classes, international tourism has become an increasingly potent economic force. … International tourism—classified as an export of services from the country visited—is nearly four times as large as global steel exports, 50% bigger than global exports of clothes and textiles and roughly equal to global exports of cars.
Excerpts from: “Already Battered By Terror, Tourism Gets Double Blow: Ward and SARS Force Many To Abandon Travel Plans; Fallout for Global Economy,” The Wall Street Journal, Tuesday, April 8, 2003, p. A9.
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MARKETING MICHIGAN WEEK
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 Dr. Bill Anderson, from the Department of History, Arts & Libraries, discusses some of the exciting marketing opportunities available to tourism businesses during Michigan Week 2003: "Great Lakes, Great Traditions: Celebrating Michigan's Heritage."
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TRADE SHOWS & CONFERENCES
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View a list of upcoming Michigan trade shows & conferences
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View a list of upcoming national tourism industry trade shows & conferences
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MICHIGAN TOURISM VIRTUAL TRAINING ACADEMY
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The Michigan Tourism Virtual Training Academy (MTVTA) is pleased to announce that it’s fourth FREE* online training course has just gone live! We invite you and your staff to log on and check out our newest training opportunity. And, don’t forget to request a Certificate of Accomplishment from MSU each time you complete a course!
 - Dynamics of Leadership in Tourism - 
We would especially like to thank Phyllis Dowsett, President of the Southwestern Michigan Tourist Council; Jan Poppe, Owner of JRP Communications; Robert Russell, President of the Casino Management Association; and Dan Trotochaud, Owner/Operator of the Baymont Inn & Suites of Mackinaw for helping us develop this course!
(*This valuable training opportunity comes to you courtesy of a partnership between the Michigan Dept. of Career Development; Michigan Virtual University; MSU Tourism Resource Center & MSU Dept. of Park, Recreation & Tourism Resources.)
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BEEFREEWAY TRAINING TOPIC OF THE MONTH
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"Problem Solving for Common Business Challenges" - These days, there isn’t a business or organization that doesn't have problems, and many employees may not feel equipped to deal with those problems. This month’s featured BeeFreeway training module, “Problem Solving for Common Business Challenges” explains the value of knowing how to apply a problem-solving process. It will teach virtual students how to apply such a process to various problem areas, including technical problems, strategic problems, and marketing problems. Click here to begin the FREE* online learning course, “Problem Solving for Common Business Challenges.” And don't forget to give your employees an opportunity to take this course!
(*This valuable training opportunity comes to you courtesty of a partnership between the Michigan Department of Career Development and Michigan Virtual University.)
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OUTLOOK CONFERENCE PRESENTATIONS
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For the first time ever, the Tourism Resource Center has decided to share all of the presentations from our annual Tourism Outlook Conference, which was themed “Identifying & Closing the Gaps.” We are excited to share these diverse and timely presentations with you!
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TEN IMPORTANT TOURISM ISSUES FOR 2003
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Dr. David Edgell, Sr. has ageed to let us publish his recently developed list of the ten important tourism issues for 2003. We believe that many, if not all, of these issues are very important to helping Michigan reduce its travel trade deficit! Dr. Edgell is considered to be one of the world's leading authorities on tourism, so we appreciate his willingness to share his thoughts with MTB's readers.
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TRAVELER INTENTIONS TO VISIT MICHIGAN
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 05-02-03 – In March, the Michigan Travel Intentions Index™ declined for the third straight month to end the period at 131.7, the lowest level for a very long time. Once again, the MTI Index seems to be mirroring the performance of the Consumer Confidence Index, which has been in a negative spiral during recent months. Basically, this means that Midwestern consumers are indicating that their likelihood to travel in Michigan during the next twelve months is declining.
Michigan Travel Intentions Index™ is derived from the data generated by a monthly phone survey of 400 households, selected at random, from Michigan, Illinois, Indiana, Ohio, Wisconsin and Ontario. The index is a measure of the difference between respondents who expect to take "more" versus "fewer" pleasure trips to Michigan in the next 12 months. Comparisons are made to the last month and the last 12 months.
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TOURISM INDUSTRY NEWS & REPORTS
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ORGANIZATIONAL PARTNERS
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View a list of current MTB and MTVTA partners and find out about partnership opportunities.
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