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ARCHIVES
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Special Edition 10
December 10, 2002
Vol. 1
Issue 10
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Issue 9
November 26, 2002
Vol. 1
Issue 9
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Issue 8
October 29, 2002
Vol. 1
Issue 8
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Issue 7
October 2, 2002
Vol. 1
Issue 7
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Issue 6
September 5, 2002
Vol. 1
Issue 6
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Special Edition 5
August 16, 2002
Vol. 1
Issue 5
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Issue 4
July 29, 2002
Vol. 1
Issue 4
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Issue 3
June 28, 2002
Vol. 1
Issue 3
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Issue 2
May 23, 2002
Vol. 1
Issue 2
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Introductory Issue
April 17, 2002
Vol. 1
Issue 1
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BEST & WORST OF TIMES
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In this month's editorial column, Don Holecek and Joe Fridgen discuss the current state of affairs that they describe as the best of times and worst of times for Michigan's tourism industry.
The MTB Team also wants to take this opportunity to wish you a joyous holiday season!
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CULTURAL TOURISM PLAN
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 Dr. William Anderson, Director of Michigan's Department of History, Arts and Libraries, has exciting and ambitious plans for cultural tourism in Michigan. He's willingly agreed to share with you the remarks he made to the Michigan Travel Commission at their October 13 meeting.
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CULTURAL HERITAGE TOURISM
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The National Trust for Historic Preservation (NTHP) defines cultural heritage tourism as "traveling to experience the places and activities that authentically represent the stories and people of the past and present." Cultural heritage tourism includes historic, cultural and natural resources.
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TRADE SHOWS & CONFERENCES
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WOODWARD DREAM CRUISE
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Teresa Herbowicz, a researcher at the MSU Tourism Resource Center shares some of the findings from a recently completed study of The Woodward Dream Cruise, that the center conducted for the Detroit Metro Convention & Visitors Bureau. She shares many characteristics of the tourists who attended this year's cruise and provides some information about this exciting and nationally-known special event!
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WINTER TOURISM IN MICHIGAN
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 Carol Potter, Executive Director of the Cadillac Area Visitors Bureau, discusses the importance of winter tourism in Northern Michigan and reviews some of the innovations occurring in the industry.
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ORGANIZATIONAL PARTNERS
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View a list of current MTB and MTVTA partners and find out about partnership opportunities.
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COMMENTS FROM SUBSCRIBERS
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The MTB Team has decided to share the positive feedback about this eNewsletter and the on-line training academy that we have received since both items went on-line in April 2002. We think you may be interested in seeing what your industry colleagues have to say about these new publications. You may even find a quote of yourself in this list!
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MICHIGAN TOURISM VIRTUAL TRAINING ACADEMY
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As you probably already know, the first two prepaid, self-paced Michigan Tourism Virtual Training Academy (MTVTA) courses “Overcoming Challenging Service Situations in Tourism” and “Communications to Develop Relationships in Tourism” are available for your use. Don’t forget that upon completion of these courses, you or your employees may contact the academy to receive certificates of accomplishment!
Our third course “Advancing Your Service Expertise in Tourism” is a bit behind schedule and will be released in early January. We have been working closely with several tourism leaders in Michigan to bring you five business examples, illustrating the importance of customer service.
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BEEFREEWAY TRAINING TOPIC OF THE MONTH
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“Writing a Marketing Plan: Creative Strategy” - Perhaps you’ve created a marketing plan many times. (Or perhaps you’ve never created one.) You may think you know all the basic elements of marketing and how to write a marketing plan. Yet after finishing one, you’ve often felt that something was not right even though it contained all the required elements. There may have been times when your senior management criticized that your marketing plan did not match the company’s strategy, or that the marketing plan contained conflicting elements, or that the marketing tactics were not reasonable. Perhaps during the presentation of your plan, management seemed to lose interest in the plan because the contents were unorganized or boring. You’ve wondered what you could do to enhance your skills in writing/creating good marketing plans…
Look no further! In this month’s featured BeeFreeway training module, “Writing a Marketing Plan: Creative Strategy,” you'll discover the skills that can help you match your product (or service) with your target market and determine exactly what the competitive advantages of your particular product (or service) are. You'll explore price-setting strategies that will help make your product (or service) a success. You’ll also learn techniques to make your marketing plan presentation even more professional.
Click here to begin the FREE* online learning course “Writing a Marketing Plan: Creative Strategy.”
(*This software has been licensed and prepaid for your use by the Michigan Virtual University.)
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MICHIGAN TRAVEL INTENTIONS INDEX
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Michigan Travel Intentions Index™ is derived from the data generated by a monthly phone survey of 400 households, selected at random, from Michigan, Illinois, Indiana, Minnesota, Ohio, Wisconsin and Ontario. The index is a measure of the difference between respondents who expect to take "more" versus "fewer" pleasure trips to Michigan in the next 12 months. Comparisons are made to the last month and the last 12 months.
12/20/02 – The MTI Index™ registered 133.7 in November 2002 and rose to 136.0 in December 2002. (We can report December’s data early, due to a regular lapse in data collection during the last two weeks of the year resulting from the semester break.) MTII™ continues to mirror the Consumer Confidence Index, with travel intentions increasing slightly similarly to consumers’ confidence in the nation’s economy.
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A NEW SENATE COMMITTEE APPOINTMENT
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 Join Senator Gerald Van Woerkom, recently appointed Chair of the Senate Agriculture, Forestry and Tourism Committee, as he discusses his tourism priorities for the upcoming year.
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TOURISM INDUSTRY NEWS & REPORTS
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Your One-Stop Source for Tourism Industry News & Reports!
Click the link below to view dated Michigan tourism industry news links and reports that are organized into about twenty different categories, making it easy for you to find items of interest that apply to your sector of the industry.
READ THE LATEST NEWS...
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Click this link to view a similar page with national tourism industry news links and reports.
READ THE LATEST NEWS...
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