This month our editors, Don Holecek and Joe Fridgen, thought it would be fitting to share with you a review of how our inaugural issue of Michigan Tourism Business performed and was received by the industry. Click the link below to
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GUEST EDITORIAL
George Zimmermann, the Vice President of Travel Michigan, talks about how the state's travel bureau is using new web-based marketing strategies to reach and communicate with consumers.
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MEMORIAL DAY TRAVEL FORECAST FOR MICHIGAN
Click below to view the Tourism Resource Center's 2002 Memorial Day travel forecast for Michigan.
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ORGANIZATIONAL PARTNERS
View a list of current MTB and MTVTA partners and find out about partnership opportunities.
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TOURISM MATTERS
Tourism Matters Serving the Tourism Industry of Michigan Sally J. Carpenter, Editor A newsletter publication by MSU Extension Tourism Area of Expertise team
Representative Gerald Van Woerkom, chair of the Commerce Subcommittee on Tourism and Travel, speaks about current legislative issues that affect the tourism industry.
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Does this sound familiar to you? In your place of business, the telephone rings constantly throughout the day; and people come and go through your lobby, reception area, or sales floor. What do your employees think about all the phone calls and people? Do they view them as annoyances or opportunities to create business? Are your employees performing top-notch listening and customer satisfaction skills? How sure are you?
This month's featured pre-paid BeeFreeway training module, Call Center Customer Service, might help answer those questions. Don't be deceived by the title! The skills provided in this module actually reach much farther than a call center worker. Any employee that interacts with customers at any level, whether on the phone or in person, can benefit from the information in this training module. That includes employees at hotels, restaurants, reservation centers, in retail sales, and many other places.
Skills taught in Call Center Customer Service include: passive and active listening to customer inquiries, recognizing customer needs, handling difficult situations and unhappy customers, and problem solving, all of which are critical in today's business environment.
The information presented in this module is very versatile and allows employees who have a strong grasp of a certain skill to skip a section and move on to the next topic, while a newly employed staff member can work through all the skill sections to obtain comprehensive training to help them effectively serve your customers.
Click the link below to visit the BeeFreeway web site. From there you or your employees can log onto BeeFreeway to begin learning more about Call Center Customer Service and many other training topics, all at no cost to you.
WHY USE E-LEARNING?
To read "New Tricks: You don't need more employees, just smarter ones. E-learning really works--and pays for itself," an article in Smart Business Magazine by Eamon Hickey, click HERE.
MIDWESTERNERS' IMAGE OF MICHIGAN
To view a brief article from the Tourism Resource Center about Midwestern travelers' image of Michigan as a tourist destination, click here.
Analysts at the Tourism Resource Center have identified a link between rising gasoline prices, mass media actions and tourists' travel intentions.
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