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Monday, May 5, 2003	www.imakenews.com/tourism	VOLUME 2 ISSUE 4

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THE MTB TEAM

Editors:
Joe Fridgen
Don Holecek
Publisher:
Lori Martin
Support:
Kathy Adair
Fong Bristor
JeongHee Noh
Joe Deming

Congratulations to Kathy Adair and Joe Deming as they graduate and leave MSU. We will miss working with them!!

SUBSCRIPTION

A New Era for Tourism: The Ten Important Tourism Issues for 2003

By Dr. David Edgell Sr., Vice President of Strategic Marketing at MMG Worldwide

1)   Implementing Efficient and Effective Safety and Security Measures in Travel

2)   Planning/Managing Sustainable Tourism in Local Communities and at Destinations

3)   Marketing and Communicating with E-Commerce Tools in Tourism

4)   Increasing Partnerships and Strategic Alliances in Tourism, Travel and Hospitality

5)   Improving Education and Training in Tourism Travel and Hospitality

6)   Adding New Infrastructure in the Travel Industry

7)   Developing New Tourism Products

8)   Assuring the Customer of a Quality Tourism Experience (Value/Money)

9)   Maintaining Competitiveness, Especially in the International Tourism Marketplace

10)   Improved communications that tourism is an important economic development tool that helps create jobs, spawns new business, increases income, adds new product, produces significant tax revenues and diversifies the local economy.

Sources of information: university discussions; conferences and seminars; tourism documents; survey information; industry data; books, articles and publications; and utilization of a modified Delphi approach in gathering certain research information and obtaining a consensus viewpoint.

Dr. David Edgell Sr. is considered to be one of the world’s leading authorities on tourism. He served as undersecretary of commerce during the presidency of George Bush Sr. and then as minister of tourism in the United States Virgin Islands. He is currently vice president of strategic marketing at MMG Worldwide, a global advertising and marketing agency, and the director of the Center for Tourism, Travel and Hospitality at the University of Missouri-Kansas City.

Reproduced with Permission

Published by Lori A. Martin
Copyright ©2003 Michigan State University Board of Trustees. All rights reserved.
Published by the Tourism Resource Center and the Department of Park, Recreation & Tourism Resources. MSU is an affirmative-action, equal-opportunity institution.

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