Today, more than ever, value dictates the hierarchy among subcompacts. With the introduction of the all-new Fiesta just last year, Ford instantly eclipsed the competition and snatched the value crown. Refusing to accept the old standard, Ford designed the Fiesta to partner class-leading value and fuel economy with the kind of style, performance and build quality buyers expect from much pricier cars. In an options list adorned with upscale features such as push button start, heated leather front seats, Easy Fuel™ Capless Fuel Filler and a power moonroof, it may be more appropriate to say that the 2012 Ford Fiesta occupies a segment all its own.
From its standout “Kinetic” design language and best-in-class safety to its nimble road manners and ultra-quiet cabin, the 2012 Ford Fiesta adds a generous dose of premium spice to the standard subcompact recipe.
While the Fiesta is also available as a four-door sedan (MSRP starting at $13,200 for the S Sedan), the focus here will be on the versatile five-door “Hatch” models. Ford sells the Fiesta Hatch in well-equipped SE (MSRP $15,670) and the top-of-the-line SES (MSRP $17,500) versions.
The motivation for slicing through city traffic or nipping around tight two-lane corners in the Fiesta Hatch comes from a 1.6-liter Duratec® inline four-cylinder engine making 120 hp and 112 lb/ft of torque. Credit advanced engine technology, including twin independent variable cam timing (Ti-VCT), for the Duratec’s surprising responsiveness and reduced emissions.
Power reaches the front wheels via a standard five-speed manual transmission or an optional six-speed dual-clutch PowerShift™ automatic – the first of its kind in this class. The PowerShift transmission does away with the torque converter used in traditional automatics, reducing weight and increasing efficiency. Stellar fuel economy is another byproduct with the Fiesta Hatch returning 38 highway mpg when equipped with the PowerShift gearbox.
Take fuel economy to the next level by choosing the Super Fuel Economy (SFE) Package (available on the SE Hatch). The package matches the PowerShift automatic with cruise control, low-rolling-resistance tires and aerodynamic body enhancements (lower grille blockers and side air deflectors among them) to deliver 40 highway mpg – best in this segment.
“We can say without hesitation that the 2012 Ford Fiesta provides the most rewarding ride in its class.” That evaluation comes courtesy of the editors at the automotive website Edmunds.com who also cited the car’s electronic power-assisted steering (EPAS), four-wheel anti-lock brakes and AdvanceTrac® Electronic Stability Control (all standard) for special commendation.
Ford has outfitted the Fiesta with a collection of seven airbags including side-curtain airbags and a segment-first driver’s knee airbag. Going the extra mile helped to earn the Fiesta a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS) in just its first year of production. Another exclusive safety feature standard throughout the Fiesta lineup: Small convex mirrors mounted on the outer edges of the side view mirrors help to prevent accidents by offering clear views of the car’s blind spots.
Under the old paradigm, buying a subcompact meant you’d save money over the long haul, but you could forget about taking your stuff along for the ride. The Fiesta Hatch says goodbye to all that and welcomes you and your gear with a 60/40-split rear seatback that yields 26 cubic feet of maximum cargo space when folded and 15.4 cubic feet with the seatback upright.
Underscoring the soft-touch materials, metallic trim and tight tolerances in the Fiesta, the editors at Edmunds.com declared, “The Fiesta’s cabin has a premium vibe to it that’s unexpected in an economy car.” Also unexpected is the long list of standard features you’ll find on the SE Hatch. The tally includes air conditioning, a four-inch multifunctional LCD display, unique cloth bucket seats, a rear decklid spoiler and an AM/FM/CD/MP3 audio system with an auxiliary input jack.
Choose the SES Hatch and the list of standards broadens to include chrome exterior accents, LED supplemental parking lamps, a leather-wrapped steering wheel with metallic trim and cruise and audio controls, an 80-watt premium sound system with six speakers, SiriusXM™ Satellite Radio (includes free six-month subscription) and Ford SYNC® with voice-activated traffic, directions and information services, as well as the new Pandora® Internet Radio app.
If you want to personalize your SES Hatch, you can choose from several option packages new for the 2012 model year. Driving enthusiasts will want to add the expanded Premium Sport Appearance Package, which includes 16-inch aluminum alloy wheels, black exterior trim and a 4.25:1 final drive ratio for quicker acceleration on models equipped with the five-speed manual transmission.
Two Interior Style Packages also make the grade. Highlights of the “Red” Package include coordinated red instrument panel and steering-wheel trim, a red leather-wrapped gearshift knob and black/red two-toned leather-trimmed seats with matching door-trim inserts. The “Arctic White” Package offers much the same features in a classic tuxedo black/white color scheme.
When it comes to such vital priorities as value, fuel economy, safety, versatility and comfort, the 2012 Ford Fiesta Hatch models stand head and shoulders above the subcompact crowd. Experience the premium 2012 Ford Fiesta by contacting us to schedule a test drive today.