Does New Research on Brain Activity Hold Clues to Better Marketing and Sales?
Adapting your process to better connect with evolutionaries.
by Barry Rosen and Josh Stailey, The Pursuit Group
By spending hours each day using technology, today’s professional is re-training their brain to process information and make decisions in a different way. Businesses that reflect these changes in their marketing and sales efforts could find an important advantage.
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Featured Sales Cycle Technology
Our monthly pick to make your sales efforts more effective.
With more than a trillion slides created every year, it's hard to stand out -- especially when everyone uses the same tool. SlideRocket can help give you an edge over the PowerPoint® generation. With great design features, the ability to create collaboratively with colleagues, and better brand control, it’s ideal for marketing and sales users.
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Voice of the Experts
Important business questions answered by our favorite thinkers.
The "people" side of sales has always been a hot topic, particularly when debating whether good sales people are born or made. So now, with the economy shining an even brighter spotlight on the subject, we asked this critical question of noted sales academician Dr. Richard Buehrer:
Has the skill set of the ideal sales person changed? If so, how?
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NEW FROM THE PURSUIT GROUP: The Marketing Turnaround Process
Focused program to improve marketing and sales in 60-90 days.
With the economy exposing costly and unaccountable marketing programs, many companies need a strong and immediate fix. The Pursuit Group and Business Marketing Institute have teamed up to create the Marketing Turnaround Process, a focused program to convert ineffective programs into higher sales and business growth.
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Buy: The Numbers
We're always on the lookout for interesting and relevant statistics from the world of marketing and sales. Each month, we collect and present some of the more useful information in this column.
This month: How top performing companies allocate their marketing budget in a recession.
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