To Exhibit or Not To Exhibit?
A key question for business leaders in belt-tightening mode.
by Josh Stailey, The Pursuit Group
Tradeshows are an expensive line item in the B-to-B sales and marketing budget. This year, managers are being forced to make hard decisions about their company’s participation. What’s the best answer for you? This checklist can help you make – and optimize – your decision.
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Featured Sales Cycle Technology
Our monthly pick to make your sales efforts more effective.
Good salespeople know that the more they are clued in to their prospects and customers, the better. But keeping track of all the news, activities, articles, and blog posts that involve your contacts and their companies is overwhelming. Gist makes it easy to gather, organize and use customer information to give you a winning edge.
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Voice of the Experts
Important business questions answered by our favorite thinkers.
We meet some great people on our journey. In “Voice of the Experts” we put a few of them to work, asking for their thoughts on important sales and marketing questions. In this session, we’ve asked internet guru John Edwards and incentive products leader Scott Wieclaw this timely question:
What are the best opportunities for sales leaders to do more with less?
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The Pursuit Group TidBytes
Bite-sized initiatives to improve sales and marketing.
TidBytes is our way of sharing quick and interesting tips and ideas with you. This month, learn how “negative” keywords can improve your adword results, how a free collaboration tool will make you more efficient, and how you can help visitors easily translate your website into foreign languages.
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Buy: The Numbers
We're always on the lookout for interesting and relevant statistics from the world of marketing and sales. Each month, we collect and present some of the more useful information in this column.
This month: Why Lead Generation is still the biggest disconnect between Marketing and Sales
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