Three out of four Americans use social media, and more than 90% of social media users believe companies should have a presence in social media. More importantly, 85% of social media users believe a company should offer more than just a social media presence: they want an opportunity to talk back. And they talk about you, whether you listen or not.
Although far fewer BtoB companies actually have a presence in social media, smart marketers are recognizing its impact on their overall marketing and sales performance. They’ve discovered that conversations like this occur daily, whether they’re paying attention or not.
If you’re struggling to benefit from social media in your business, The Pursuit Group can help. We now offer three programs that enable BtoB firms to participate in social media, then leverage conversations to enhance marketing, engage with interested prospects, develop relationships and improve customer attention and service:
- Listening Post. We monitor your company, product names and relevant keywords in social media and provide you with an initial report, then ongoing updates. And we give you early warning and suggested solutions – fast – if the talk turns bad or controversial.
- Social Media Planning and Content. Effective social media is not a “set and forget” program; prospects want more than occasional information from your company, and will probably want to start a conversation somewhere in their buying cycle. Working with you, we will design a social media strategy that fits your budget, produce and post content against a pre-set schedule, and engage as appropriate in conversations with prospects and customers.
- Community Management. Social media marketing is about managing communities, networks and content. We can help select and launch necessary tools, then contribute content and monitor groups accordingly.
For more information, or to request a quotation for your company’s social media program, send us an e-mail or call us at 866-4-PURSUE.