Spreading the gospel of Enzo, Ferrari opened its Myth exhibition at the Italian Center in the Shanghai Expo Park on May 18.
To help develop the second-largest market for Ferrari, the three-year exhibit is the Italian manufacturer’s way of showing the Chinese public the history, cars and technology of Ferrari.
The exhibit has five areas: Ferrari in China, Green, Product, Design and Racing.
There are five key vehicles on display that shipped from Italy for the exhibit.
-- 348 TS, the first Ferrari to enter Chinese mainland market
-- 275 GTB4
-- 365 GTB4 Daytona
-- 750 Monza sport prototype
-- Ferrari FF
In addition to the exhibition, Ferrari has also set up owner-experience events, which include a professional driving course, the Corso Pilota, the Ferrari Owners’ Club and Ferrari Asia Pacific Challenge.
Formula One fans won’t be left out. There are Formula One cars on display and a simulator to run virtual laps on the Monza Circuit in Italy.