Santa Monica FIAT Now Open - Audi Allroad Event - Lamborghini Urus Video - April 2012
April 2012
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2001 Ferrari 550 Maranello Coupe $89,988

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Lamborghini North Los Angeles: Official Short Film featuring the Aventador
The Auto Gallery Presents Santa Monica FIAT! Now Open!
Porsche Oil Change Specials from The Auto Gallery
Ferrari/Maserati Service Specials
2011 Ferrari California Convertible $229,998
2012 FIAT 500c Pop Convertible $22,650
VIDEO: MP4-12C GT3 competitive world debut
2012 Maserati GT MC Coupe $147,410
Ferrari 458 Spider is now on display in Calabasas
French Curves: An Exclusive Afternoon of Art & Automobiles at the Mullin Automotive Museum - Sunday May 6th
The Auto Gallery Audi Service Specials
The legendary Audi allroad® returns. Experience it April 28th & 29th!
2012 Audi A3 HB 4-door Manual Fronttrak 2.0T Premium Hatchback $30,045
2012 Audi A6 Quattro 3.0T Prestige 4-door Sedan $61,830
2012 FIAT 500 Pop Hatchback $17,000
2009 Jaguar XF Supercharged Sedan $38,950
2007 Bentley Continental GT 2-door Convertible $138,891
The world could use a Lamborghini lab hauler
Extreme Speed Motorsport Party at The Auto Gallery Ferrari in Calabasas
Porsche Service Event A Huge Success
Maserati Makeover: Italian luxury maker plans for dramatic growth
3rd Annual Greystone Mansion Concours d’Elegance - Sunday May 6th
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Vehicle Profile: The 2012 Audi A5/S5 Family
Vehicle Profile: The 2012 Audi R8
Vehicle Profile: The 2012 Porsche Cayenne
Vehicle Profile: The 2012 Porsche Cayman S
Spring Car Care
2012 Lamborghini Gallardo LP550-2 Coupe $216,998
Lamborghini North Los Angeles Service Specials
2001 Ferrari 550 Maranello Coupe $89,988
2011 Porsche 911 Carrera GTS Cabriolet $131,890
2012 FIAT 500 Pop Hatchback $17,000
2011 Mercedes-Benz SLS AMG 2-door Coupe $159,891
2006 Maserati GranSport Coupe $45,988
2012 Audi S5 quattro coupe 4.2L $57,992
2009 Porsche 911 Carrera 4S coupe $79,980
2011 Porsche 911 Carrera S Coupe $100,315
Acoustic Innovation Video: e-sound by Audi
2009 Aston Martin V8 Vantage Convertible $109,995
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Maserati Makeover: Italian luxury maker plans for dramatic growth
Plus: Maserati Kubang SUV due at 2014 Detroit show

By comparison, Maserati delivered 6,159 units in 2011, an increase of 8.5 percent compared with the previous year. More than 2,700 of those were versions of the GranTurismo. Maserati executives have said that the brand is aiming for growth, though this new figure would easily set a record for the marque.

While a potential surge could propel the brand higher on the sales charts, the surprising growth plans could change the image of the famous Italian luxury maker’s exclusivity, as the expansion would take Maserati into the territory of almost mainline manufacturing with factories in three locations.

To accommodate this, future production will be located in a former Bertone factory in Italy, which is being upgraded at a cost of nearly $660 million. Maserati says its present plant in Modena cannot handle the expansion.

Maserati plans to add three new models in three different market segments in the next two years. While not announcing specifics, it’s known that a production version of the Kubang SUV concept will be built on Jeep Grand Cherokee underpinnings in Detroit (the final model will not called the Kubang). Maserati is owned by Fiat, which owns a controlling stake in Chrysler.

The move mirrors a strategy by German sports-car maker Porsche, which has experienced significant sales growth around the world by adding the Cayenne SUV and the Panamera sedan to round out its lineup in recent years. The Macan, a smaller SUV, will launch in 2013. The 911 remains the halo car, but the Cayenne is the brand’s best seller, totaling 2,905 units through March.

Intriguingly, the sales spurt likely would push Maserati past Ferrari in global sales, as the Prancing Horse delivered 7,195 cars in 2011, a 9.5 percent uptick. Both companies are owned by Fiat, which appears to be maintaining Ferrari as the ultra-sport-and-luxury brand in the stable while making Maserati the relatively more attainable brand.

Additionally, another Fiat division, Alfa Romeo, will assemble a new model in Modena starting in 2013, reportedly the 4C sports car that is expected to come to the United States.

Maserati said in a statement that it will use temporary layoffs during a transition period, though it didn’t elaborate. Workers could be used at other Fiat Group plants.
 
IN OTHER MASERATI NEWS:
 
 
Maserati Kubang production SUV due at 2014 Detroit show
 
Maserati says the Beijing motor show will be the fourth and final auto show appearance for its Kubang SUV concept.

“After Beijing, we will retire the Kubang concept. Our SUV will reappear in its production form and with its final name in due time,” Maserati CEO Harald Wester told Automotive News Europe on the sidelines of the show.

Sources say the production version of the SUV will appear at the Detroit auto show in January 2014.

Unveiled last September at the Frankfurt auto show, the Kubang also has been displayed at auto shows in Dubai and Detroit.

In Beijing, the Kubang was located near one of its future rivals, the Lamborghini Urus concept.

Maserati, Lamborghini and Bentley want to enter the SUV niche a decade after Porsche broke with tradition and rolled out the Cayenne in 2002. The Cayenne--not the brand’s iconic 911--accounted for half of Porsche’s 118,867 sales in 2011.

Demand for luxury SUVs, including the Cayenne and Mercedes-Benz GL class, is forecast to climb 49 percent in China to 265,200 units in 2015, according to IHS Automotive.

Maserati plans to start European and U.S. sales of its new SUV in the first half of 2014. Media reports say that the Lamborghini Urus will arrive in 2017 at the earliest.

Maserati’s SUV will share its underpinnings with the Jeep Grand Cherokee and will be built by Chrysler in Detroit. Maserati will supply gasoline and diesel engines from Italy. The Fiat subsidiary aims to sell 20,000 to 25,000 units of the SUV a year.






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