Coverleaf Offers Fresh Solutions to Print Publishers
Better User Experience to Readers
www.coverleaf.com
The service makes companion digital magazines available free to paid print subscribers for the first time, and combines the best of companion digital magazine delivery with an interactive online newsstand shopping experience. Readers can leaf through and share magazine articles, and browse for new magazines online via state-of-the-art search and “look inside” technology.
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The Shifting Bottom Line for Ad Dollars
Publishers are intensifying their search for new sources of ad revenue. Your best opportunities for offering advertisers online ads are your web site and your digital edition. However, these two media buys do not need to be mutually exclusive. Studies indicate that being in several different forms of media is the best way for advertisers to effectively convey their message.
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Texterity Tip: Increase Revenue
Are you marketing all of your ad placement options to Advertisers?
Maximize your revenue opportunities from digital editions. This is a good time to evaluate your ad sales program and make sure you are offering all of the appropriate advertiser opportunities. We've summarized the commonly available ad locations for a Texterity digital edition program.
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Texterity Events Calendar
August 16-19, 2008, San Diego, California. ASAE & The Center for Association Leadership
Annual Meeting. Session Title: "E-Publishing: Cutting Through the Electronic Buzz", August
18, 2008, at 10:30 AM. Cimarron Buser, SVP Texterity, will be on this panel of experts. (www.asaeannualmeeting.org).
September 12, 2008, Missouri School of Journalism, 2008 Centennial and Dedication,
Technology Summit. Session Title: "The Emergence of Digital Editions for Reader Engagement
and Lead Generation", 9:00 AM. Cimarron Buser, SVP Texterity, will present on the challenges
and opportunities in publishing with digital magazine technology. (journalism.missouri.edu/2008/)
September 17, 2008, FMA Day, Princeton Club, New York City. Session Title: "What the Future Holds and the Impact of Digital Magazines", 9:00 AM. Martin Hensel, President, will talk about the continuing challenge of print vs online for publishers.
September 22-24, 2008, Chicago, FOLIO Conference. Presentations by Texterity in Booth
403-405 during the conference. (www.folioshow.com)
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