Interviewing continues its series on Tough Questions, the situations most commonly confronted during news interviews and how to deal with them.

It’s not just the amateurs who are picking up the camcorders. Even reporters are being asked to do more than carry a notebook and a tape recorder. At the esteemed Washington Post, scribes are expected to report in multimedia.

Suffering continued audience erosion, the over-the-air networks are (grudgingly?) adapting to today’s media realities. Here’s one anchor’s take on the battle.

Raised on a diet of television and new media, who will the audience of tomorrow be and how can you possibly manage to hold their attention?

If your company is boldly jumping into the blogging foray, you have to play by the unwritten rules. You have to let everybody else play along.