With big city newspapers losing readers at a steady pace, some are employing a more in-your-face method to maintain advertising revenues.

Newspaper journalists admit they battle big-time with perceptions of disreputable conduct in the newsroom. Some blame problematic sources, but much of the responsibility goes to high-profile news stories about bad newspeople.

Interviewing continues its series on Tough Questions, the situations most commonly confronted during news interviews and how to deal with them.

More than just Internet users with time on their hands and lots of opinions, bloggers and message board users are actually very influential opinion-makers. Take heed to what they say.

A guest column in response to the Interviewing story last month on VNRs and attribution.  The writer is Kevin E. Foley, President & CEO of KEF Media Associates, Inc., Atlanta, GA