INTERVIEWING: Keeping track of your target audiences

Wednesday, June 22, 2005 VOLUME 8 ISSUE 6  
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Previous Editions of Interviewing
May, 2005
May 16, 2005
Vol. 1 Issue 5
April, 2005
April 12, 2005
Vol. 8 Issue 4
March, 2005
March 16, 2005
Vol. 8 Issue 3
February, 2005
February 15, 2005
Vol. 8 Issue 2
January, 2005
January 11, 2005
Vol. 8 Issue 1
December 2004
December 14, 2004
Vol. 7 Issue 12
November 2004
November 9, 2004
Vol. 7 Issue 11
October 2004
October 12, 2004
Vol. 7 Issue 10

[MORE]
More Bad News for the News Media
No Surprise: Newspapers and TV news keep losing public confidence

Meanwhile, ethnic media are deemed more meaningful to more people and picking up audience at impressive rates


[FULL STORY]
 
Should Local TV News Go Back to the Future?
Young viewers are fleeing for the more hip news media

Generations X & Y are turning away from local television news because it’s not relevant.
[FULL STORY]
 
Get Your Story into a Magazine
They have the longevity that other media outlets covet

While newspapers are left to line the birdcage and newscasts are gone in a blink, magazines remain as a medium with a long shelf life.
[FULL STORY]
 
A Primer on Fielding Speculative Questions
Executive Rewind of the Month: Bill Gates, nerd, geek, and artful dodger

It’s a frequently employed technique of reporters to ask you to either predict the future, or revisit the past under a set of different, hypothetical circumstances.


[FULL STORY]
 
What’s the Shelf Life on the Last Web Story You Read?
Some questionable research has found that online news stories only stick around for about 36 hours

A new study by a team of researchers from the United States and Hungary found that the average life span of an online story is 36 hours.
[FULL STORY]
 

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