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Previous Editions of Interviewing
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Hyperlocal PR
Surf globally, click locally.
Geocoding digital content will create hyperlocal media, which will in turn require a new kind of PR.
[FULL STORY]
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Howard Dean’s Lament
Get more media training.
He should know. And so, too, should many corporate executives who can’t be bothered with it.
[FULL STORY]
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Summer Fun: Local-TV Bashing
Pet peeves abound.
Are they justified? What are yours?
[FULL STORY]
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Local Versus Cable TV
Pitch features to local stations.
Don’t waste your time pitching lifestyle features to the big-three cable news networks.
[FULL STORY]
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