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Previous Editions of Interviewing
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Media Multi-Tasking Creates New Challenges
Catching the attention of your target audience is tougher than ever
Your message has to be clear and crisp to cut through the clutter that emerging technologies and information overload create.
[FULL STORY]
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Higher Ed Heads Back to School
Media training is a strategic tool to expand schools’ reputations
Creating a veritable army of media-trained experts can be an effective way to launch a brand-building offensive.
[FULL STORY]
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Media Training for the Media?
Yes, it’s a must, even for them
The specter of a homeland security disaster may put media outlets in the news – and their executives in front of the cameras. What crisis communications plans has your organization made?
[FULL STORY]
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The Medicare VNR Fallout Continues
VNR standards are revisited – by friends of TMT and the PRSA
The best practice? No deception. Label VNRs as VNRs, don’t create “pretend” reporters, and hope for the best.
[FULL STORY]
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