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Media Training Under Attack
Whose interview is it, anyway?
The Columbia Journalism Review criticizes media-trained executives as manipulators with agendas. Get TMT’s take.
[FULL STORY]
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Marketers Versus Influencers
Growing analyst and editorial board support takes time.
Third-party influencers can help evangelize your message if you work at establishing a good relationship.
[FULL STORY]
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Online Hits And Misses
Pick up a few pointers for your corporate Web site.
Check out the good, the bad, and the ugly.
[FULL STORY]
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The No-Fuss, No-Muss Response
Email and vmail beat “no comment” or no callback at all.
Psst. Here’s a way to get back to a reporter without returning her call.
[FULL STORY]
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