For years now TMT has been offering its clients customized solutions to their news interviewing challenges. Our clients range from corporate giants across a wide array of industries, to non-profit organizations, to individual entrepreneurs.

Yet, we’ve found that no matter what the setting, there are some amazing consistencies in the problems people face when attempting to communicate with—and through—the news media.

So we’ve decided to give you the benefit of our experience with the new Solutions page of the TMT web site. There you’ll find streaming video from The Media Trainers partners Eric Seidel and Terry Hadaway. Solutions are succinct, to-the-point answers to some of the most perplexing problems of dealing with the news media.

The first of TMT’s Solutions provide clear advice for overcoming three news interviewing challenges:

Actions Speak Louder Than Words

If you find that your encounters with reporters consistently become confrontational, check to see if you're sending out negative non-verbal vibes. TMT's Terry Hadaway talks about the impact of body language on the success of your media encounters.

Deliver Messages, Not Empty Calories

Are jargon and platitudes complicating your news interviews? TMT's Eric Seidel poses alternatives that will put the light of interest in a reporter's eyes.

A Bad Rap for Sound Bites

Make friends with the sound bite. TMT's Eric Seidel explains why this TV synonym for a "quote" has gotten an undeserved rep.

And you’ll want to check back often because we’ll be adding new Solutions.

Access to TMT’s Solutions page is free. You will need the Real plugin to view the streaming video.

Take a look. Then let us know if there are other news interviewing subject you’d like to see posted.

You’ve provided a great response to our recent Interviewing newsletter articles about improving communication with the news media through your Web site. Because of all the interest in this new TMT service, we’re making a special offer exclusively to our newsletter subscribers.

The new year is a great time to reassess your Web site. Why not use this new beginning to make sure you’re getting the most out of the time and money you’ve already invested. The TMT Web Site Review & Consultation is a specially priced, three-part program designed to do just that. It will help you identify weaknesses and beef up the performance of your site.

Take a moment to consider:

Does your site perform for you the way you want it to? The way you’ve always known it should? Does it help generate new business? Satisfy existing clients? Support your brand?

Do you use your site to streamline media relations activities? Is it providing a time-saving, efficiency-enhancing service for you and your news media contacts?

Is your site an integral part of your crisis communications plan?

If your Web site  just isn’t performing as you’ve always though it should, now is the time to take action with the TMT Web Site Review & Consultation.

The Components

Here’s what you’ll get when you schedule your review and consultation:

A phone consultation with Lisa Allen, TMT’s Web advisor, to outline your Web site  issues, goals, and concerns.

Based on your private phone consultation and a thorough review of your site, you’ll receive a written review assessing how well your site accomplishes your goals; its overall performance; and suggestions for improvement.

A one-hour follow-up phone consultation with your TMT advisor to discuss your review and address all of your specific questions.

Limited Time Offer

Reserve your Web Site Review & Consultation now and enjoy a special introductory offer.* For $3,000, you’ll get the personal attention of TMT’s Web expert. You’ll receive customized recommendations that will enhance your online presence and build  on your Web site investment.

Call 770.971.6619

* To schedule a Web Site Review & Consultation and receive this special introductory pricing, a 50% deposit is required. The site review and consultation must be completed by March 31, 2004. This special offer is available through January 30, 2004.