Interviewing

Your Corporate Web Site Needs Work
Three Most Common Symptoms of A Sick Site

"That's available on our web site." If you find yourself responding to journalists with that phrase, could be your corporate site needs some fresh attention. Maintaining your site to serve the needs of all your audiences demands near constant vigilance. But the commitment is well worth the effort.
[FULL STORY]

Tired Old Phrases Haunt the Holidays
Can You Help Reporters Avoid Them?

It's not the only time of year they surface, but during the holidays cliches abound. One journalist instructs his staff to be on the lookout for the offending phrases, but reporters can always use your help in the effort.
[FULL STORY]

Rate of Growth Speeding Up
More Women Holding Publisher Titles Among Largest Papers

Women's numbers are growing among the top spots of the nation's largest newspapers, and the rate of growth is faster than ever. The reasons are anecdotal and still open to speculation, but the improvement is a matter of statistics.
[FULL STORY]

Electronic Media Outlook
Making Money With the New Technology; That's the Question

Everyone is doing their "think" pieces on the trends affecting various media. For the electronic news media, it's going to be about how to make a profit amidst a tidal wave of advancing technology that turns the reporting process into veritable self-service buffet.
[FULL STORY]

Bringing Back the Readers
Print Journalists Grapple With Crumbling Credibility

Forget the flowers! Where has all the credibility gone? That's the question facing print journalist. Most say they see "transparency" as the key to rebuilding public trust, but precisely what does that mean. The Poynter Institute hosts a conference on the issue and publishes the resulting essays from top journalists and journalism scholars.
[FULL STORY]

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"Interviewing" is published monthly for clients and friends of The Media Trainers, LLC. Our goal is to help keep you informed of the trends and events that affect the way you interact with the news media.