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Compete or Cooperate
Could Amateurs With New Gadgets Redefine Who's a Journalist?
There are some really great TV spots advertising the fun you can have with those new picture phones. But on the street, the gizmos are becoming tools for amateurs to insinuate themselves into the reporting business. And activists are making serious use of DV camcorders for their causes. Should serious journalists be concerned?
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Make The Web Work for You
Effective PR and Marketing 101 Converge In Online Media Relations
Reporters are online looking for important details about
your organization. Too often, they’re not finding what they need. Your web site is the
ideal place for a tool kit to help reporters do their jobs. If you’re not
delivering collateral digitally, you’re missing opportunities to enhance
relationships with reporters and extend the capabilities of your media
department.
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Outdated Assumptions
Clock Is Ticking for Broadcast News To Embrace the Tao of New Media
For TV news programmers, the future ain't what it used to be, at least according to one veteran TV-news-guy-turned-New-Media consultant. Terry Heaton believes today's broadcast news media are stumbling over the reality of what it means to deliver news in a web-enhanced world and have limited time in which to see the light or risk losing their standing as the go-to source for news.
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New Frontiers of Immediacy
Whatever Tools They Can Use, You Can Use Better
by Terry Hadaway
Whether broadcasters adapt to new paradigms of online news delivery or fade into oblivion, the audiences will remain, and the tools for delivering messages to those audiences will only get better. Special interests are already adapting those tools for their causes. Will the corporations and non-profits do likewise and profit from the experience or allow someone else to define the boundaries of the new playing field?
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TV News Will Survive
Broadcasters Have Done It Before; They Can Adapt To the New Media
by Eric Seidel
Yes, broadcasters are accustomed to having things their way, but experience proves that when the industry is threatened, it can conjur up new and effective ways to hang on to audiences.
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