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Beyond Control
Managing the Emotional Climate of News Interviews
http://www.conference.prsa.org
TMT will premier its dramatic new seminar, Beyond Control: Managing the Emotional Climate of News Interviews at the PRSA 2003 International Conference in October.
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Learning To Interview
Absence of Formal Training Leaves Reporters in a Lurch
Journalists say the scarcity of formal education in news interview skills techniques leaves them reliant on either experience or the advice of colleagues to learn the essentials of news interviewing. If learning to conduct good interviews is problematic for journalists, what does that say about your ability to communicate with your audiences through those reporters?
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'Break Into the Brains' of Interview Subjects
One Reporter Concocts a Strange Brew of News Interview Techniques
Give this reporter an interview, and you may think you’ve
entered the Twilight Zone. An online discussion about the dearth of formal news
interview skills training turns up a range of opinions among reporters, but one
is especially creepy. Maybe it’s only his language that’s strange, but
before doing an interview with a reporter like this, you’ll want a well-crafted
agenda of your own.
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The Aftermath of Plagiarism
Newspapers Are Actually Asking Their Readers: Did We Get It Right?
In the aftermath of plagiarism scandals that rattled the
foundations of America’s oldest and most trusted news institutions, newspapers
across the country are putting in place new procedures — and revising old ones
— to ensure they find and correct problems. Some are even sending letters
asking for feedback on accuracy, balance and fairness. For professional
communicators, executives and other spokespersons, it could mean you have a new
opportunity to trust your local news media…and build beneficial relationships
if you don’t already have them.
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Pass Along the Party Line?
'The King Is a Fink’ and Other Acts of Reporter Espionage Abroad
Dealing with the news media in the Western world is often fraught with
frustration, but elsewhere it’s a choice between regurgitating the party line
or jail. It’s a point well worth considering when you are tempted to blow
off a reporter or a requested interview.
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