Interviewing

How It's Done
Four Stars To Gen. Tommy Franks On Precision Press Conference Messaging

Talk about shock and awe! CentCom Commander Gen. Tommy Franks, America’s leading warfighter in Iraq, can put messages on target with the same precision as the bombs he’s aiming at Baghdad. Can your CEO manage the emotional climate of a confrontational press conference as well?
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Reflections On Live War Coverage
When Is It Too Much? Can It Be A Boon for Ailing Print Media?
by Eric Seidel

For all the benefits of live television coverage direct from the scene of an ongoing battle, the effect can be overwhelming, even disorienting and less than satisfying in the news consumer's quest for relevance and context. Could this be an opportunity for print media to do what they do best?
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The Closer They Get, The Better You Look
Reporter Embedding Proves Proximity To News Media Enhances Coverage

While purists remain sullen over any limitation on reporters, the U.S. military and hundreds of embedded reporters seem to be getting along just fine together, thank you very much. And both are reaping benefits from the new, closer relationship.
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"Interviewing" is published monthly for clients and friends of The Media Trainers, LLC. Our goal is to help keep you informed of the trends and events that affect the way you interact with the news media.