Interviewing

Unprecedented Decision
Embedding Policy Demonstrates An About Face for U.S. Military’s Attitude Toward Reporters

When it comes to the news media, corporate American still insists on control. But military America—arguably the most control-minded class of organizations on the planet—has decided to abandon the concept of controlling reporters in favor of more cooperative model for their long and sometimes unpleasant relationship.
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Quote-A-Matic
Telecom Analyst Builds Business With Endless Stream of Sound Bites

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Just How Local Is ‘Local’ News?
News Media Company Consolidation Means the Onus for Context Is On You Like Never Before
by Eric M. Seidel

News companies are now taking their cues from Wal-Mart and Mickey D’s, at least in the way they structure so-called “local” news departments. It’s an “economies of scale” model designed to keep costs low and profits high, but what’s the impact on your messages to local audiences? And even more important…how do you compensate?
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GPS Anyone?
Gotcha’ Story Getters See the Tables Turning

Call out the DOT workers. WJLA-TV crews are leaning on their shovels. It’s not exactly Big Brother. But it’s enough to upset the TV photographers’ union local. Why is irony always sweetest when a TV crew is involved
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How It’s Done
Four Stars To Gen. Franks On

Talk about shock and awe! CentCom Commander Gen. Tommy Franks, America’s leading warfighter in Iraq, can put messages on target with the same precision as the bombs he’s aiming at Baghdad. Can your CEO manage the emotional climate of a confrontational press conference as well
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"Interviewing" is published monthly for clients and friends of The Media Trainers, LLC. Our goal is to help keep you informed of the trends and events that affect the way you interact with the news media.