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NASA Officials, Reporters Set New Standards for Crisis News Conferences
by Terry Hadaway

Perhaps it's a minor issue in the grand scheme of things, but the Saturday (2/1/2003) NASA news conference following the Columbia tragedy established what should be the new model for cooperation between organizations and the news media in times of crisis.
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The Question of Control
It's Time To Finally Get It Right

Media training has traditionally taught that "control" in a news interview is essential to a positive outcome in the story. It's time to examine the true consequences—and meaning—of news interview "control."
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English or 'ING-Lish?'
New Style In TV Broadcast Delivery Getting Mixed Reviews

No doubt you've heard it by now...TV news anchors delivering headlines as if every story were taking place as they speak. It's known by a several names, but enthusiasm for it among critics and broadcaster alike, is less than unanimous.
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Going Too Far?
TV Station Bid for Story Exclusivity Draws Question of Ethics from Columnist

"Particular care," or pandering for a story? Where is the ethical line and when do you know that you've crossed the boundary? A Chicago columnist suggests that a local television news team went too far in its quest for story exclusivity.
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Single-Person 'Crews;' News Aggregators
'News' Is Changing With Technological Tools To Report, Receive It

Whether giving or receiving, technology continues to shape the tools and mold the product called news.
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"Interviewing" is published monthly for clients and friends of The Media Trainers, LLC. Our goal is to help keep you informed of the trends and events that affect the way you interact with the news media.