Interviewing

December 2002   VOLUME 5 ISSUE 8  
In This Issue
The Path Through Crisis
Clergy Sexual Abuse Crisis
Doing the Right Thing
Indecision
ARCHIVE
January 2003
January 15, 2003
Vol. 6 Issue 1
November 2002
October 28, 2002
Vol. 5 Issue 7
October 2002
September 30, 2002
Vol. 5 Issue 6
Update:September 10, 2002
September 9, 2002
August 2002
August 23, 2002
Vol. 5 Issue 5
May 2002
May 22, 2002
Vol. 5 Issue 4
April 2002
April 20, 2002
Vol. 5 Issue 3
March, 2002
March 21, 2002
Vol. 5 Issue 2
February, 2002
January 30, 2002
Vol. 5 Issue 1
December, 2001
December 12, 2001
Vol. 4 Issue 5
The Path Through Crisis
Two American Organizations Demonstrate the Right - And Wrong - Ways to Assure Recovery

Dealing with an organizational crisis is a traumatic experience for everyone involved. The process is exhausting...physically and emotionally. A long-standing tradition among large organizations faced with crisis has been to hunker down and wait for the bad news to blow over. The tactic doesn't work now and never really worked in the past. Yet some organizations still rely on it. Fortunately, others are turning to more positive and helpful approaches. Interviewing examines the widely differing crisis communications approaches of two major U.S. organizations facing serious crises.
[Read the Full Story]
 
Clergy Sexual Abuse Crisis
Cover Up and Secrecy Characterize Crisis Response of World's 'Most Moral' Institution

For decades the Catholic Church in America shrouded its sexual abuse scandal with hidden documents and the transfer of priests to new parishes where they could continue preying on the weak and defenseless. The outrage finally reached a boiling point in the Boston Archdioces then spilled out across the nation. Even then the church attempted to continue the cover up with the application of power, influence and authority.
[Read the Full Story]
 
Doing the Right Thing
United Airlines Opts for Aggressive Communications In Its Struggle To Survive

The nation's second largest air carrier is now in bankruptcy and faces "agonizing" changes if it is to fly into the future. Despite the difficulties, the company has chosen to communicate openly about its problems and its proposed solutions, publicly asking critical audiences for the help it knows it must have to survive.
[Read the Full Story]
 
Indecision
One Quarter of Executives Still Troubled Over Prospect of Media Interaction During Crisis

TMT's ongoing poll of corporate executives shows that half support cooperating with the news media during a crisis, but the other half...well?
[Read the Full Story]
 
Here's What I Think
How We Would React To Crisis

If faced with a major crisis today, my organization would most likely react by...

Hunkering down and hoping that things will soon blow over

Limiting communications to printed news releases

Answering media questions in a "response only" mode

Hurriedly putting together a plan that would address most audiences

Implementing a practiced crisis response plan including aggressive communication to all critical audiences

 Check Out the Results So Far
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"Interviewing" is published monthly for clients and friends of The Media Trainers, LLC. Our goal is to help keep you informed of the trends and events that affect the way you interact with the news media.
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