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Yeah, But Mine’s Bigger
Broadcast Networks Play Numbers Games With Viewership
It’s the broadcasters versus the cable newsies in a steel-cage, knock-down match over who’s got the biggest…audience numbers. But the stats themselves are the ones that will emerge bruised and battered, it appears.
[FULL STORY]
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Making the Net Work for You
Tweaking Online Pressrooms Will Enhance Media Relations Programs
Take your organization’s web site to the next level of performance with an online pressroom that puts more muscle into your media relations program.
[FULL STORY]
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Tough Times for Entry-Level Journalists
Salaries, Benefits Lowest In Years for Newbie Newsies
Life is getting tougher for news reporter wannabes. Salaries and benefits are at their lowest levels in years, and job satisfaction is dropping, according to the stats from a University of Georgia ongoing survey.
[FULL STORY]
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How To Cover 9-11-2002?
Media Decisions Come In the Midst of Plummeting Public Attitudes Toward News Organizations
The news media is struggling to find the most appropriate ways to cover Sept. 11, 2002. It’s a critical question, since public attitudes toward the news media are worse now than they were before the terrorist attacks.
[FULL STORY]
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http://www.tmt-themediatrainers.com
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TMT Case Study: MARTA Police Department
Transforming Response Time At the Crisis Scene
“You’ll have to wait for the PR spokesperson to show up.” It was a statement that plagued the MARTA Police Department until TMT crisis communications training offered an alternative for handling reporters at the scene of a crisis.
[FULL STORY]
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