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Newspaper Execs Seek the 'Sweet Spot'
Crunch In Ad Revenues Forces Re-Examination of the Walls Between Business Operations and the News Side
In a word, newspaper advertising revenues are toast.
One recent article says economists are predicting improvements later this year, but the speculation is little consolation for publishers who...
[FULL STORY]
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Audience Focus
Print Reporter Provides Useful Contradiction for Newspaper Purblishers
Reporter Ellen Sung offers an interesting contradiction for newspapers. She says she craves a news diet full of deep, rich context. She wants a newspaper to have tough investigative journalism,...
[FULL STORY]
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Public Trust In News Reporting
Lack of Sourcing Stories Drives Opinion Back To Pre 9/11 'Norms'
Well, it was nice while it lasted...the surge of trust in the news media coverage that occurred on and shortly after Sept. 11. Unfortunately "the press is inching back toward pre-September 11th norms...
[FULL STORY]
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Don't Overlook the Obvious
Airline Uses Existing Channels To Reach Critical Crisis Audiences
When a crisis strikes, it may be easy to overlook your organization's existing communications channels — and audiences — while trying to deal with crush of demands from the news media. But since...
[FULL STORY]
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Why Is There No 'Un-Send' Key?
Broadcast Journalists Facing the Tribulations of a Picky Readership
Since when do broadcast news writers have to worry about typos? Since broadcast news websites came along, that's when.
"Viewers are beginning to hold TV sites to the same quality standard as...
[FULL STORY]
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Clairvoyant Koppel?
Who's Job Is It To Watch Out for the Overseas Bad Guys?
The corporate world has learned that layoffs and cutbacks often produce results other than the intended boost in financial performance. So, too, the news industry.
An article in USA Today...
[FULL STORY]
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