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All Together Now
Media Convergence Makes News Outlets More Economical, But Some Say the Price Is Just Too High
You’re sleeping peacefully in your warm soft bed, while
downstairs, your electronic gizmos decide to have a meeting. (Think of it as
“The Brave Little Toaster” meets “Network.”)
“I can do anything you can do better,” says the DV camcorder
to the TV/VCR.
“Perhaps, but not without me,” admonishes the Pentium PC.
After failing to start a conversation with the sleek little
MP3 player, your cassette deck visits your liquor cabinet and polishes off the
remnants of a bottle of Jamesons.
Farfetched? Yes, but any more so than NPR reporters breaking
news photos worldwide?
It’s called convergence, and if your job touches anything in
or associated with the news media, you are affected. A report on MSNBC’s web
site goes so far as to claim the trend is encouraging a new breed of war
correspondents. The evidence is a photo, shot by NPR news correspondent Steve
Inskeep, of an Afghan man displaying the money he reportedly received from U.S.
military officials as compensation for his brothers’ death during a commando raid
gone awry.
“For the past year, NPR has been asking its radio reporters to
lug digital cameras and video cameras on assignment as a way of enhancing its
Web site,” the article reports. “Reporters are not required to add cameras to
their usual bag of sound recorders, but the station’s push for a greater Web
presence has made incorporating multimedia into its reports inevitable.”
In Washington D.C., WJLA is teaming up with the 24-hour,
local cable news network NewsChannel 8. A piece in the Washington Times says
the merger of newsrooms will create Washington’s largest local TV news
operation with about 185 employees “or roughly 65 more workers than the typical
big-city TV newsroom.”
According to the article, the merger is key to WJLA’s
long-term success. Each operation will have its own news director and separate
advertising departments, but they will share camera operations, editors,
technicians and other behind-the-scenes staffers.
The trend toward convergence says more about the business
end of the news media than about news reporting itself. Corporations have long
been “re-allocating” and “redeploying
assets” to wring more bucks from
whatever business they happen to be in. But now it’s happening to people who
communicate for a living, and some aren’t happy with the prospects.
At the Phoenix News Times web site, writer Robert Nelson,
moans over the loss of newspaper people who appear geeky but are great at what
they do. “I fear we’ll all be gone soon,” he predicts in response to
convergence experiment undertaken by media giant Gannett among local newspapers
and TV stations.
“Basically, the idea is to swap newsroom personnel between
newspapers and sister television stations,” Nelson writes. “Television inherits
the depthier reporting of print journalism; newspapers get access to that
expanding audience of ingrates who only get their news from television.”
Nelson argues that convergence may be great business, but it
damages journalism. “As two sources of information become one, the community
loses another independent newsgathering source. The number of opinions
dwindles, the number of sacred cows rises.”
“It’s great for television news, great for newspaper
marketing and awful for both the marketplace of ideas and the marketability of
talented geeks, who, from my experience, are the bedrock of quality print
journalism in America,” says Nelson.
[PRINTER FRIENDLY VERSION]
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