· By 2010 Gen Y will outnumber Baby Boomers

· 96% of Gen Y have joined a social network

· 80% of companies use LinkedIn as the primary means of finding employees

· There are more than 200 million blogs

· 54% of bloggers post content or tweet daily

· 34% of bloggers post opinions about products and brands

· 25% of search results for the world’s top 20 brands are links to user-generated content

· 78% of consumers trust peer recommendations; 14% trust advertisements

Sources at Socialnomics.net.