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July 2012
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Vehicle Details: What’s New in the 2013 Ford Taurus
Putting luxury brand sedans on notice.

When did the calendar turn to 2013? It happened when Ford put its popular Taurus through an upgrade program so comprehensive that the car needed a future date to convey the scope of the changes. You can drive the 2013 Taurus right now, but this refined premium sedan has other brands questioning if their future products are up to the challenge the Taurus represents.
The redesigned and re-powered 2013 Ford Taurus full-size sedan delivers a newly refined and upgraded driving experience that you could easily compare to very expensive luxury-brand models. An MSRP starting at just $26,600 for the 2013 Taurus will surely leave competitors reassessing their value propositions, as well.
Ford has refined just about every element of the 2013 Taurus, from the bolder design, especially in the front, to the quieter, more luxurious interior, and most everything in between. That’s especially true under the hood, where the 2013 Taurus adds power while reducing fuel consumption.
The 2013 Ford Taurus cuts through the air more forcefully with its chiseled new front design, yet it’s what you’ll find behind that elegant new grille that merits the most attention. A new 2.0-liter EcoBoost® inline four-cylinder engine with Twin independent Variable Camshaft Timing (Ti-VCT) joins an all-star powertrain roster that also includes a more powerful, more fuel-efficient 3.5-liter Ti-VCT V6 and a 365-hp 3.5-liter twin turbocharged EcoBoost® V6 offered exclusively in the newly fortified 2013 Taurus SHO.
The best European luxury brands are touting turbocharged four-cylinder engines that deliver V6 power with better fuel economy. The 2013 Ford Taurus joins that club in fine fashion, without the luxury price tag.
The Ford EcoBoost® system combines high-compression direct fuel injection and turbocharging to make a 2.0-liter four-cylinder engine drive more like a V6. The 2.0-liter EcoBoost delivers 240 hp and 270 lb/ft of torque. That’s the same horsepower and more torque than the $46,900 2012 BMW 528i, also powered by a 2.0-liter turbo four.
Ford projects that the 2.0-liter EcoBoost in the 2013 Taurus will return highway fuel economy of at least 31 mpg, so you’ll be paying less at the pump than in a Toyota Avalon, for example. You can also pay less for routine maintenance, since the EcoBoost 2.0-liter can go 10,000 miles between oil changes.
The standard 3.5-liter V6 for the 2013 Ford Taurus gains 10 percent more horsepower, now at 288, while also seeing highway fuel economy climb to 29 mpg, from 27 mpg in the previous V6 model. Whichever engine suits your needs, it comes paired with a smooth-shifting six-speed SelectShift Automatic® transmission that maximizes performance in everyday driving while also reducing engine revs at highway speeds. Once again, you can choose all-wheel drive with a Ford Taurus, which you can’t get with a Toyota Avalon.
Thoroughly retuned and refined steering and suspension systems ensure a smoother, quieter, more comfortable ride and greater agility. Numerous changes made throughout the body structure and interior help keep outside noise from finding its way inside, where new soft-touch, high-quality materials elevate comfort for driver and passengers.
The 2013 Taurus keep you entertained and connected with the easy-to-use SYNC® with MyFord Touch® system. Many traditional buttons, knobs and gauges were retired in the transition, and in their place you’ll find high-resolution LCD screens and steering wheel-mounted five-way switches. You can also use voice control to operate the audio system, Bluetooth® for your phone and other devices.
For the ultimate in urban convenience, the 2013 Ford Taurus offers the renowned and intuitive Ford Active Park Assist technology, which independent media reviewers have confirmed works better than similar systems offered by luxury brands like Lexus. The 2013 Ford Taurus invades luxury territory with newly available features like a heated steering wheel, Multicontour seats with Active Motion™ (a Taurus exclusive in its class), a rearview camera and a rear window power sunshade.
Likewise, the availability of advanced safety features such as radar-equipped Adaptive Cruise Control, Collision Warning with Brake Support, Blind Spot Information System (BLIS®) and Cross-Traffic Alert puts luxury demonstrate the commitment Ford has to the supremacy of the 2013 Taurus.
Another illustration of how serious Ford is about Taurus performance: The 365-hp high-performance, all-wheel drive Taurus SHO model is so good, Ford also designed a new Police Interceptor model strictly for law enforcement agencies based on this performance package.
Come in and see how the 2013 Ford Taurus challenges luxury-brand sedans costing thousands more.


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