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Featured Articles
Baby Steps
Creating a Marketing Culture the Slow and Steady Way
by Felice Wagner
The bad news: Your firm is nowhere near ready for a sophisticated marketing initiative requiring firm-wide buy-in. The good news: It doesn’t have to be. Try thinking small. A few strategic baby steps can take you a long way.
[FULL STORY]
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Patton Boggs' Rain Man
An Interview with Mark Cowan
by Felice Wagner
Mark Cowan bills fewer than 500 hours a year, but his partners at D.C.'s Patton Boggs aren't complaining. That's because Cowan's sole mission is to bring them new business. Find out how this former CIA spy makes rain.
[FULL STORY]
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From Non-News to Rollout
Marketing a Merger on an Ongoing Basis
by Richard S. Levick, Esq.
The merger of two top-tier law firms might seem like stop-the-presses, page-one breaking news to the firms’ lawyers and marketing pros. But, in truth, mergers rarely make news today even in the legal media, much less at 10 pm on prime time television. With careful planning, however, you can highlight the merger and generate protracted marketing mileage beyond the event itself. Here's how...
[FULL STORY]
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NOTHING.BUT.NET
Social Networking, Link by Link
by Rick Klau
In the legal profession, who you know can be a competitive advantage. Now a new breed of Web site aims for less than six degrees of separation. Learn how you can get a leg up.
[FULL STORY]
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Survey Says: Firms Almost Split on Use of Trade Show Booths
According to the last Sugarcrest Report poll, 46% of respondents report that their firms have a trade show booth; 54% of respondents' firms do not.
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WHAT'S NEW
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Wagner Becomes President of LMA Chapter
Sugarcrest CEO Felice Wagner recently began her role as president of the Legal Marketing Association’s Mid-Atlantic Chapter. For more information about the Legal Marketing Association click here: LMA National or LMA Mid-Atlantic.
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