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Featured Articles
"I Can’t Believe I’m Doing This"
Law Firms Seize Golden Marketing Opportunity at ACC Annual Meeting
by Felice Wagner
This year's Association of Corporate Counsel exhibit hall was a sight to behold. Twenty-six law firms and law consortiums had booths and actively exhibited at the conference in San Francisco. For those of us who have been watching the evolution of law firm marketing, it was an incredible and awesome display. For those lawyers and marketers who manned the booths, it was a great marketing opportunity.
[FULL STORY]
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Round Pegs, Round Holes
Working with Attorneys' Workplace Strengths and Challenges
by Mary Kaczmarek
All too often, lawyers' best business development intentions fall by the wayside. Perhaps the problem in not with them, but instead with the system. By focusing on a lawyer's strengths and personality traits and through the use of workplace assessment tools, far greater results are possible.
[FULL STORY]
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Measuring Public Relations ROI
A Far-Reaching Study Discloses Global Opportunity for Law Firms
by Larry Smith
Return on Investment is a dangerous and tricky benchmark for evaluating a marketing initiative. There is no one-to-one correlation between how much a law firm spends and how much business it gets in return. Marketing's purpose is far broader--it's primary goal is to create recognition and "buzz". But, how do you measure "buzz"? A study released by Levick Strategic Communications seeks to do just that and reveals global opportunities for law firms.
[FULL STORY]
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Survey Says: CMOs and Marketing Directors Conduct Most Client Surveys
According to the last Sugarcrest Report poll, over 54% of respondents say that their firms' CMOs and Marketing Directors, conduct client surveys. The next most common survey conductor was the Relationship Partner, conducting 18% of respondents' client surveys.
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WHAT'S NEW
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Mary Kaczmarek Joins Sugarcrest Team
Mary Kaczmarek, a former practicing attorney and law firm director of business development has joined the Sugarcrest team.
Mary brings to Sugarcrest more than 20 years experience in the legal industry. Her areas of focus include strategic marketing planning, plan implementation at firm and practice group levels, group training, individual coaching, program development and facilitation, and team building.
A graduate of Fordham Law School, Mary practiced law with and began her marketing career at Thompson Hine in Cleveland. From 1999 to March 2003, she was the director of business development at Kennedy Covington Lobdell & Hickman in Charlotte, NC.
Mary is an active member of the Legal Marketing Association and a marketing volunteer with the Mecklenburg County Bar organization. She is based in Charlotte, North Carolina and can be reached at mkaczmarek@sugarcrest.com.
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