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Featured Articles
Rainmaking Secrets
An Interview with Gardner Carton's Kathleen Nilles
by Felice C. Wagner
Upon leaving the government, Kathleen Nilles faced a dilemma common to many government lawyers who return to private practice -- high expectations and no clients. Eight years later, she has a booming tax practice. In this issue of the Sugarcrest Report, you'll learn how she did it.
[FULL STORY]
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Lex Mundi Survey
New survey provides new insights
What’s driving the corporate marketplace for outside legal services these days? The results of a new global survey offer some insight on current in-house selection and buying patterns. Conducted by Lex Mundi, the study reached key decision-makers, with 92% of respondents holding the position of Chief Legal Officer.
[FULL STORY]
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Don’t Try This At Home
How to Conduct Client Surveys, How Not to Conduct Client Surveys
by Dr. Mark Greene
In the last Sugarcrest Report, Dr. Mark Greene made the case for client surveys. In this second installment of the three-part series, Dr. Greene discusses how to successfully conduct those interviews and how to avoid common mistakes.
[FULL STORY]
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A Client's Poem
by Felice C. Wagner
At a recent conference entitled "Why and How Your Law Firm Should be Conducting Client Interviews," Sugarcrest CEO, Felice Wagner, was moved to compose and read a poem to the program attendees. By popular request, we republish it here.
[FULL STORY]
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Survey Says More Rainmakers read the Sugarcrest Report
Last month, we asked you which Sustaining Practice Style outlined in Tim Leishman's feature article best described you. In response, 53% of you identified with the Rainmaker, 21% with the Hired Gun, and 21% with the Brain Surgeon. Only 5% of respondents identified with the Point Person.
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WHAT'S NEW
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Special Offer for Sugarcrest Report Subscribers
Subscribers to receive a 20% discount off conference fee
On November 3-4, 2003, a new and unique conference will be held at the Ritz-Carlton Hotel in Phoenix, Arizona. The Law Firm Marketers' Roundtable will feature a panel discussion with in-house and outside counsel moderated by Sugarcrest CEO, Felice Wagner.
Sugarcrest will also sponsor a networking cocktail reception on the evening of November 3rd. Subscribers to the Sugarcrest Report will receive a 20% discount off the conference fee.
To learn more, or to register, click here. We look forward to seeing you in Phoenix!
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