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Featured Articles
Rainmaking Secrets
An Interview with Jorge Goldstein
by Felice Wagner
Jorge Goldstein is not your typical rainmaker. He freezes at networking events, won’t approach people he doesn’t know, and doesn’t schmooze with strangers. How then has he become one of the top rainmakers in his firm and a leading lawyer in the biotech industry?
[FULL STORY]
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Six Ways to Help Your Law Firm Marketers Help You Build Your Practice
by Kim Perret and Felice Wagner
How do lawyers and law firm marketers work together to win new business and develop long-lasting client relationships? Felice Wagner, Sugarcrest CEO, and Kim Perret, Marketing Director at Sutherland Asbill & Brennan and President of the Legal Marketing Association's Mid-Atlantic Chapter, share their secrets.
[FULL STORY]
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“A” List or Bust
How to Make a Name for Yourself in a Crowded Marketplace
by David Goehl
Whether you’re fresh from law school or lead counsel for Microsoft, the development and management of your good name is critical to your success as an attorney. Take these steps and start making a name for yourself today:
[FULL STORY]
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KM in Danger of Becoming Short-Term Proposition for Law Firms
The world’s leading law firms recognize that knowledge management has become a key business driver, yet KM initiatives are in danger of falling by the wayside unless KM is given more executive support, according to Gretta Rusanow, author of the 2001/2 Global Law Firm Knowledge Management Survey Report for Curve Consulting.
[FULL STORY]
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WHAT'S NEW
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Sales Directors in Law Firms a Growing Trend?
According to last month’s Sugarcrest Poll, approximately 26% of respondents (over 78% of whom work for Amlaw 200 firms), said that their firms either employed or planned to employ a full-time sales professional. While the poll is informal and these respondents represent a clear minority, anecdotal evidence suggests that this is a growing trend—especially in larger firms. Stay tuned!
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